Technology tools are constantly evolving. This also applies to the World Wide Web, a tool most of us use every day. In fact, most tech industry experts say we are on the cusp of the next-generation web, with major changes in how the web operates and in the online “balance of power” between large and small businesses. He points out that he is visiting. including consumers and businesses).
But what exactly do these changes mean in terms of how businesses and creators build and manage their websites, and how users interact with them? 19 people Forbes Technology Council Discuss some of the changes you’ll see on the web in the next five years and how businesses and consumers can prepare.
1. Web 3
Deploying Web3 will have a significant impact on your business. Traditional business models and revenue streams will be disrupted as decentralized apps and platforms will enable peer-to-peer trading without the need for intermediaries. This creates a more direct relationship between businesses and their customers, potentially creating new opportunities for monetization. – Dr. Milan Kumar, ZF Commercial Vehicles
2. Expansion of the metaverse
The metaverse is the next big change to come to the web. By further enhancing the last-mile user experience and ensuring a more immersive experience, it will impact most industries such as retail, healthcare, education, and finance. This leads to better brand penetration, better customer experience and better service (especially in the healthcare and education sectors). This will give you additional revenue. – munish gupta, Inspira Enterprise
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3. Chatbot using generative AI
Generative artificial intelligence transforms online customer service chatbots so much that you can’t tell if you’re talking to a chatbot or a human. Combining generative conversational AI with AI trained on past customer interactions, brand-specific language and guardrails can respond like a human. Customers will be able to resolve any issue online without having to speak to a human agent. – Barry Cooper, good
4. Portable ID
Portable identities and personal data ownership in the Web3 era will change the way business is done on the web. I think the big change is the democratization of power and greater fairness to small businesses. The ownership and portability of digital identities and secure decentralized payment systems make transactions safer than ever before. – Abik Biswas, Plakat Solutions Co., Ltd.
5. Change TLS certificate
Following Google’s services, there could be a fundamental shift in how organizations manage their Transport Layer Security certificates within a year. March news The current maximum expiration period will be reduced from 398 days to 90 days. Expiring certificates can pose a security risk, so prepare now by exploring new methods and services to automate as much of the different stages of the TLS certificate life cycle as possible. . – lira key, global sign
6. Decentralized data
Consumer expectations of data will evolve as we move to a more decentralized Web3. Solutions such as blockchain will give consumers more control over their data, shifting power from large corporations to their customers. Businesses must now work to understand the role data plays in customer experience and how distributed data impacts customer experience. – Edwin Huertas, SHOKO | Mobile by Design
7. End of Third Party Cookies
Google’s Chrome and other web browsers are phasing out third-party cookies, a new way for businesses and advertisers to effectively target consumers with ads and measure response to campaigns. means that you need to find Businesses must adapt to these changes and use alternative technologies such as location intelligence to ensure effective targeting of advertising while respecting privacy. – Jeff White, Gravy analysis
8. Customized Content
The need to enhance experience and engagement is clearer than ever. Personalized content and targeting transforms how we approach and engage with content on the web. With the help of AI, customized content ushers in a new era of data-driven strategic targeting. – Gergo Valli, Rensa Co., Ltd.
9. Web GPUs
WebGPU is a low-level API that enables more immersive 3D web apps by accessing the GPU efficiently. It enables advanced augmented and virtual reality and AAA game-quality metaverse experiences on mobile devices, fundamentally changing the way we experience the web. Combined with AI, it creates a whole new way for businesses to engage with their customers and create unique experiences. – Alexander El Merigi, demodant
10. Tokenizing real-world assets
By tokenizing programmable real-world assets such as real estate, bonds, and commodities, users will be able to buy, trade, and sell their holdings in a highly liquid environment. This contrasts with the illiquid and difficult-to-sell nature of these products in the past. When these products become available on online exchanges, a disruptive new industry will emerge to improve and replace traditional financial services. – Sheraz Ahmed, storm partner
11. Voice User Interface
Voice user interfaces will become mainstream on the web in the next five years. Enterprises should focus on building web applications that provide intuitive voice experiences and support seamless conversational interactions with users. Additionally, search engine optimization strategies need to be refined to support voice queries. – Selva Pandian, demand blue
12. AI User “Assistant”
We use ChatGPT for fun and to help with simple tasks, but AI capabilities could change the way we operate online. Imagine a web platform that didn’t need search functionality like it does today. Sorting and filtering are done for the end user. AI will be able to read long contract terms documents and highlight anything that looks unusual. AI compares your social media photos with those of other users to “style” you better. – Nadia Knisch, a1qa
13. Edge AI
We are going to live at the edge, edge AI. This includes processing AI algorithms on edge devices such as smartphones and Internet of Things sensors rather than in the cloud. For enterprises, edge AI can provide new opportunities for innovation and cost savings by enabling new applications and services that are difficult or impossible to implement using cloud-based AI. – Emmanuel Ramos, OZ Digital Consulting
14. Moving more functionality to the web
The web is becoming an even bigger net that captures all kinds of other interactions. Applications launch from his website, immersive AR experiences can run in mobile browsers, and the business runs almost entirely through a suite of software-as-a-service platforms. Connectivity and privacy are top considerations for businesses, not only for their employees, but for their customers as well. – Luke Wallace, bottle rocket
15. Increased focus on privacy and security
The focus on privacy and security across the web continues to grow. Businesses should invest in additional measures to protect customer data and protect their websites from cyberattacks. Also, consumers are becoming more concerned about their privacy, so an organization’s decisions about how customer data is used can influence consumers’ future purchasing decisions. – Neil Rampton, Tiag
16. The need to balance privacy and personalization
Both privacy and personalization are the cornerstones of Web3. These two trends, he said, are always in tension with each other, but they also have the opportunity to foster innovation. Defining the “value proposition” for consumers in terms of why and how they seek to share information helps brands deliver on their promise to personalize their interactions. It is also an opportunity to strengthen the relationship between brands and consumers. – Neelaf Vyas, tradence
17. The decline of traditional browsers
With the proliferation of generative AI such as ChatGPT, it will gradually replace traditional search engines such as Google and Bing. Generative AI’s conversational interface and the ability to process input more intuitively than a search engine would allow users to gradually abandon search engines and quickly access tools for research, fact-checking, content creation and copywriting You will be able to – AJ Abdalat, Beyond limits
18. Space-Based Internet
The proliferation of space-based internet, provided by companies such as SpaceX and Amazon, will greatly benefit businesses in remote areas with limited access to traditional broadband and in urban areas with high internet traffic. It could also increase competition among Internet service providers, reducing costs for both businesses and consumers. – Sherry Brunswick, space foundation
19. Web Assembly
WebAssembly is a new low-level binary format for code that can run in the browser, improving the performance and functionality of web applications. This enables businesses to deliver more complex and immersive web applications directly in the browser, potentially reducing the need for expensive hardware and software licenses. Enterprises will have to adapt their architectures to take advantage of this. – Jagadish Gokavalap, Wissen Infotech