Several articles have been published in recent weeks, including published articles. business insiderrealized the concept metaverse “died”. The statement comes after the enthusiasm for the subject in 2021 and 2022 and the outright disdain for it in 2023, at least among the majority of the population. However, from a commercial perspective, technologies related to the metaverse still exist and constitute related industries.

For example, for the first time in 2022, Non-Fungible Token (NFT) According to Dapp Radar data, the amount reached R$129 billion. But the general consensus is that the world, especially Brazil, is still in the early stages of this new reality that promises to replace everything digitally.other technologies, etc. we are, air and his own artificial intelligencecause a steady increase chat chatWe promise to move billions of people, and we also promise to create concepts that will be part of the Metaverse.

Rafael Aspar, creative director of GPJ Brazil, the Brazilian division of the George P. Johnson Agency, distinguishes five arguments that show the Metaverse is still alive, either as a concept or through derivative technologies.

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“According to many, the Metaverse will become a kind of ‘destination’, ‘place’ or even ‘product’ idealized by the tech giants. The concept is too broad: a journey that we will continue for some time. And in recent years it has been growing at an accelerated pace. Looking at it this way, we’ve already reached the metaverse, not a failed project. The metaverse as a place has a very limited notion of what can be accessed through the glasses. What’s even more interesting is understanding this as another layer of the universe we live in. Video conferencing is a huge advance that people don’t appreciate. Now the whole work team, without leaving Brazil, in a week he can travel between three countries. , to direct physical execution and to direct complex operations.

“We have seen continuous progress in virtual reality, augmented reality and cloud computing. All these technologies are the engines that improve this experience. Meta is already the third model of glasses , Meta Quest 3. The elements that make up the Metaverse are developing rapidly: AI, generative AI, and most importantly immersive technology. We have described the metaverse in the cultural expectation that it “happens” only if It can be said that the metaverse has been fully developed since the advent of the Internet. We have a compelling technology that serves as an example of how far we’ve come. Epic Games’ Metahumans tool creates highly realistic skeletal mesh avatars for the Metaverse in just minutes, mimicking the real world within a 3D universe, while achieving amazing levels of fidelity and accuracy . This was unimaginable all those years ago, and it’s a terrifying departure from Second Life.

“The metaverse is a growing market, and more and more sectors are betting on it, including healthcare, education, e-commerce, and construction. We found that the health market in the metaverse is growing at an annual rate of 48.3%.We now have health plans that can be consulted online.However, the industry understands that technology can further strengthen the doctor-patient relationship. Using the metaverse as a means of planning virtual surgeries to reduce the chance of error is already a matter of debate.

“Culture explores different aspects of the metaverse, different forms of expression. And we’re talking about great artists and shows, we’ve done concerts by Ariana Grande, David Guetta, Ed Sheeran, etc. And we know that culture drives a lot of things. I know.”

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“The Metaverse is a new market to tap into. Despite so many ‘announced deaths,’ companies continue to bet and invest in it. The Metaverse economy has potential, with he expected to grow to US$13 trillion by 2030, according to a Citibank report. JPMorgan Bank estimates that the total market size of the Metaverse could reach US$4 trillion in China alone. In the United States, the Metaverse could contribute up to US$760 billion by 2035, or about 2.4% of annual Gross Domestic Product (GDP), according to a study commissioned by Facebook, a company owned by Meta. %.