The latest entrant to the world of NFTs is Aéropostale in partnership with MetaversePlus.
The Authentic Brands Group-owned retailer has partnered with MetaversePlus to increase its brand presence on Web3. In addition to NFTs, a digital world is being built for fashion brands, as well as member-only perks and promotions. A four-tiered plan offers an immersive shopping, socializing, and gaming experience.
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With over 1,000 outposts worldwide, Aéropostale targets shoppers in the 18-22 year old range. Born between 1977 and he in 2012, her Generation Z spends an estimated eight hours or more online each day and, unsurprisingly, is more digitally savvy than their predecessors.
A one-off assortment of NFTs, AeroPax, will be available to launch on March 23rd. Building community is an important factor. As is often the case when apparel companies venture into the digital world, the plan is to lure consumers into membership with limited-time apparel and VIP promotions. For even more interest in the launch, you have a chance to win a Tesla thanks to the Aéropostale.
Aéropostale will flag AeroPax on its social channels, and those who purchase one of 30,000 AeroPax avatars will also receive a limited edition hoodie. Each NFT will be an avatar and digital access pass to a different world, including the in-development AeroWorld. The second stage gives people a glimpse of it.
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