As New Year's Eve approaches, Airbnb is taking a tough stance against unauthorized parties by leveraging AI to identify and restrict potentially high-risk reservations.
This is in response to the challenges posed by disruptive gatherings that violate the platform's policies, especially during the festive holiday season.
The US, UK, Canada and France are among the seven countries where AI technology will be deployed to research and evaluate bookings and reservations.
No to “fancy” parties
Last year alone, approximately 63,550 Americans were denied access to rental properties on New Year's Eve for allegedly throwing lavish parties.
according to article According to the Daily Mail, Airbnb's head of trust and safety, Nava Banerjee, stressed that the company aims to provide users with a positive experience while preventing disruptive incidents.
“We are focused on taking a thoughtful approach to how we utilize technology such as AI, aimed at benefiting hosts, guests and neighbors,” Banerjee said.
“We are optimistic that these measures will help to have a positive impact on the communities we serve.”
Also read: 2023: The year generative AI shines and eclipses
How AI confirms reservations
To address challenges during the holiday season, the AI system checks 1-night, 2-night, and 3-night booking attempts across residential listings.
Look at several variables, including how long your guests plan to stay, accommodation type, proximity to your property, and last-minute reservations.
The company says the purpose of the investigation is to identify reservations that could turn into parties.
The platform leverages AI and machine learning technology to evaluate hundreds of signals and block bookings deemed to be “potentially at high risk of party mishaps,” according to the Daily Mail. thing.
But the technology has already been accused of bias, with users concerned that algorithmic profiling could lead to potential discrimination.
Recently won a Grammy Award Fantasia Barrino She accused the Airbnb host of racial profiling, adding that her family was kicked out of their Mooresville home over the weekend.
However, Airbnb answered He said he would not tolerate any form of discrimination.
This morning, on my way home in the cold and rain, my stomach feels very uneasy. I don't say much when people do bad things to me, but I can't keep quiet about how my family and I were treated by our hosts. @Airbnb @airbnbhelp Trying to kick the kids and me out at 12 o'clock…
— Fantasia Taylor (@TasiasWord) December 17, 2023
“It seems unfair in some ways to put in place rules and regulations when you’re spending all that money, especially when you start profiling people to decide who can and can’t participate. It’s not fair,” Ken Kyles told CBS8.
“What algorithm, what AI, what parameters are you using?” asked Jordan Germinaro of San Diego, CA.
“Who is being denied a rental? Are they just having a party, or can a party be used as an excuse to discriminate against certain guests?” he asked.
However, Ryan Chandler Dovis is a bit divided on the issue, as implementing the policy would “take business away from Airbnb hosts when the platform is blocking potential guests.” said.
“But I understand and I live in a residential area where people sometimes come and have parties. It's really not fun when you're raising kids and have school the next day,” she said.
But Airbnb insists its plans to curb unauthorized New Year's Eve parties are to ensure a positive user experience and prevent disruptive incidents.
Hello, Fantasia. Airbnb does not tolerate discrimination in any form. Our anti-discrimination policy can be found here. https://t.co/6U6NcNnC7U Please send us a DM with the email address associated with your reservation so our team can follow up. thank you. https://t.co/WCQEFGIlXC
— Airbnb Help (@AirbnbHelp) December 17, 2023
global party ban
Apart from the 63,000 guests blocked in the US last year, 13,200 and 5,400 guests were blocked in the UK and Australia respectively for unauthorized parties. As a result of the crackdown on political parties, 73% reduction Proportion of party reports in the UK.
In addition to AI and machine learning, Airbnb has taken other steps to enforce a “global party ban” on New Year's Eve. These include reservation screening, noise sensors for hosts, a neighborhood support line, and a 24-hour safety line.
The company started No parties allowed In August 2020, in response to changing social patterns during the COVID-19 pandemic.
According to the Daily Mail, the company decided last year to tighten the ban by:
“We are focused on stopping the very rare case of a host not operating responsibly or a guest attempting to host an unauthorized party.”
The company says that violating the rules could lead to account suspension or permanent deletion.