Apple announces Apple Vision Pro

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    “This is the first Apple product that I look at, rather than actually look at.”

    CEO Tim Cook thus unveiled Apple’s long-awaited headset, apple vision pro, at the Worldwide Developer Conference on Monday. While his Apple isn’t the first to bring this type of headset to market, Cook positioned the arrival of this type of headset as a new era in consumer technology. “Apple Vision brought us mobile computing in the same way the Mac brought us personal computing and the iPhone brought us mobile computing. He will introduce you to the wing,” he said.

    Vision Pro will be available in the US in early 2024 for $3,499. (meta announced Last week, the company announced it would charge $499 for the Quest 3 headset).

    Despite its high price, the importance of Apple’s entry into an industry facing both technical and technical challenges cannot be overemphasized. Theme and the consumer resistance.

    “From a hardware perspective, [Apple Vision Pro] It outperforms anything else on the market,” said Jitesh Ubrani, research manager for Worldwide Mobile Device Trackers at IDC. “This is great news for Apple as well as developers.”

    Ubrani said he expects Apple’s entry to accelerate the focus and investment in AR/VR experiences. “That’s what Apple can do for the new markets it’s entering. I don’t think any other company can do that.”

    Sleek headsets like ski goggles have been Apple’s first major product launch since the Apple Watch. This is accomplished by an outward-facing camera, whose interface is controlled by eye movements, hand gestures, and voice. The user can switch between her AR settings and her VR settings.

    With 23 million pixels across two displays, it’s powered by both the Apple M1 chip and the new R1 chip, which processes input from 12 cameras, 5 sensors, 6 microphones, and takes 12 milliseconds. Apple said it will stream images to the headset’s display. . The headset runs on a new operating system, visionOS, and has its own app store.

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    But it’s not just the hardware that sets Apple’s approach to AR/VR apart.

    “Part of the difference is how we presented it,” said Tuong Nguyen, director analyst for Gartner’s Emerging Technologies and Trends team. “It’s about not being in an imaginary space, but in the world around you…I think that’s the big difference between them. Physical reality comes first.”

    Ubrani said he was surprised that many of Apple’s presentations were consumer-focused, focusing on games, movies, photos and videos, rather than enterprise use cases.

    “Realistically speaking, at launch… price-wise, this will still be the device that caters to a more commercial audience,” he said. “But what they showed us today is … very consumer content and not a very accessible headset for most consumers at that price point.”

    Ultimately, Vision Pro’s success will depend on developer activity and the types of content available to users, Ubrani said.

    “The premise is that Apple can get developers to work not just on games, but on productivity apps and experiences, or consumer experiences beyond games,” Ubrani said. rice field. “This will be an important indicator of Apple’s success in this market, as it will appeal to a wider audience beyond gaming.”

    Nguyen said Vision Pro could be an attempt to gain a foothold in a market that is still in its early stages. “Maybe this is a way to keep the momentum going and step into the next era,” he said.

    But the long-awaited release is just another step in making AR mainstream, Nguyen added.

    “It was a point of validation, it was necessary, but it cannot be the last point.


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