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At its annual software developer conference, Apple is expected to unveil a new headset that blends video of the outside world with virtual worlds. Apple CEO Tim Cook and Meta Platforms CEO Mark Zuckerberg have launched a new generation of technology that will bring the physical and digital worlds together for consumers. It was done in a race to define how it would be used. While Zuckerberg has a vision for the “Metaverse,” Apple’s head of marketing Greg Joswiak recently called it “a word I never use.” Analysts say Apple’s device, reported by Bloomberg, costs nearly $3,000 and may resemble ski goggles, but is a replacement of sorts.
According to recent reports, Apple Inc. is expected to unveil a new headset at next week’s annual software developer conference that will blend video of the outside world with virtual worlds. The move follows Apple CEO Tim Cook and Meta Platforms CEO Mark Zuckerberg to bring a new generation of technology that blends the physical and digital worlds to consumers. It was done in a race to define how it would be used.
Zuckerberg has spent years launching products with a vision of the Metaverse, a parallel digital universe where people come together to work and play. In contrast, Apple’s head of marketing Greg Joswiak recently called the metaverse “a word I never use.” Moreover, so far he said Apple devices are just rumors.
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Analysts say the Apple device, which Bloomberg reported costs nearly $3,000 and may resemble ski goggles, is an alternative of sorts. Analysts say the Cupertino, Calif.-based company’s grand vision is to superimpose digital information on the real world and produce transparent glasses that can be worn all day, every day. , my goggles.
“The difference is that Meta is doing it publicly and Apple is doing it privately,” said Anshel Sag, principal analyst at Moore Insights & Strategy. . “Meta and Apple are competing with each other.”
Apple glasses technology is still years away, but in the meantime, Apple rivals such as Sony Group and TikTok’s parent company ByteDance’s Pico are trying to figure out what’s possible by merging reality with reality. Released a mixed reality headset that suggests that Virtual world. Meta Platforms this week announced the $500 Quest 3 headset, following the release of the $1,000 Quest Pro last year.
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Apple has been pushing augmented reality features for iPhones and iPads since 2017, but its mainstream use is still largely limited to furniture shopping apps and a handful of games. One reason Apple has kept its efforts private is that there is no “killer app” yet, analysts say.
Apple declined to comment on future plans or products. However, the company’s presentation at the Worldwide Developers Conference will begin on Monday at 10:00 am PDT (5:00 pm GMT). It remains to be seen what Apple will announce at the conference, but it’s clear that the company is poised to make a splash in the mixed reality headset market.
As a result, competition between Apple and Meta Platforms has intensified as the two companies vie for dominance in the mixed reality headset market. Meta has been more public about its plans for the “Metaverse,” but Apple has kept its efforts private. But as Apple continues to push the boundaries of what’s possible with its augmented and mixed reality tech, the company’s rumored headset could be a sign of what’s to come.