Apple: Spatial Computing, Metaverse & Entertainment

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    Especially since the COVID-19 pandemic, events from music to sports are increasingly taking place virtually, changing the way people consume entertainment.

    Metaverse technologies, which can provide users with immersive experiences, are predicted to change the way people use the Internet. However, Gartner predicts that the hype around Metaverse technology may fade by 2024 and be replaced by generative AI. at least 25% of people In the future, I plan to spend at least an hour each day in the Metaverse setting for either entertainment or work.

    Highlighting consumer interest in innovative solutions, Apple has revealed its long-awaited entry into this space. apple vision pro The headset, said to be the company's most bold new product in years, will enable new entertainment experiences for users.

    “Virtual reality and augmented reality have recently experienced a period of intense scrutiny and skepticism, but if there's one company with the star power to revive this space, it's Apple.” leo gebbiePrincipal Analyst, Connected Devices CCS Insight.

    “Apple's entry into spatial computing is an exciting vote of confidence in the field, and we look forward to seeing more of it in the coming years.”

    Apple develops the “ultimate entertainment device”

    Apple says Vision Pro will allow users to watch new shows and movies from top streaming services and enjoy a whole new spatial experience.

    Running its own visionOS operating system, Apple says Vision Pro allows users to interact with digital content in a way that “feels like it's physically present in your space.” . The headset features an ultra-high resolution display system that packs 23 million pixels into two displays, and custom Apple silicon with a unique dual-chip design.

    “Apple Vision Pro is the ultimate entertainment device,” he said. Greg Jozwiak, SVP of Worldwide Marketing at Apple. “Users can turn any corner of their home into the best seat, enjoy personal concerts and adventures with Apple Immersive Video, interact with lifelike prehistoric creatures with Encounter Dinosaurs, and even use the environment to You can even land on the moon. This is something our users have never seen before and we can't wait for them to experience it for themselves.”


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