Auto2x releases Guide to Enter Car Metaverse: Top applications and technology trends for immersive experience

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    Auto2x publishes reports on applications, technologies and players in the car metaverse.

    Blockchain and Web3 in Automotive, Auto2x

    Blockchain and Web3 in Automotive, Auto2x

    Auto2x has identified new applications leveraging the Metaverse, business models and innovative companies that underpin technologies such as XR, holography and connectivity.

    Car-Metaverse can add value to cabin applications for safety and entertainment, remote operation, and virtual development for immersive reality experiences. ”


    London, United Kingdom, 30 March 2023 /EIN — Auto2x assesses expansion of metaverse from games to cars to create new revenue pool

    new report, “Enter the Car Metaverse: Trends and Innovations in Immersive Cars In Applications, look for:
    – New applications enabled by advances in the Car-Metaverse. Explore adjacent applications such as in-vehicle features, remote services, and financial services.

    – New Business Models in the Automotive Metaverse: From Automotive Players’ Expansion into New Areas to New Entrants, Metaverse-as-a-Service.

    – Innovative company supporting core technologies such as XR, holography and connectivity

    Auto2x categorizes Automotive Metaverse applications as follows:

    1) In-vehicle applications and features
    Social: embedded or integrated with social media
    Safety: Cabin Sensing
    Connected and Autonomous Driving: Robotaxi
    Information: real-time information, avatars, assistants
    Entertainment: Games
    In-vehicle e-commerce

    2) remote or remotely operated
    emergency services
    Vehicle remote control
    virtual development

    3) Remote Experiences: Examples: Dealer Services: Virtual Showrooms, Financial Services

    Car-Metaverse enables in-vehicle, remote, and virtual development capabilities for immersive reality experiences. Automakers are embracing expiration with XR (augmented reality with VR or AR) and Metaverse applications.

    From June 2022, select Audi models with integrated holoride VR glasses will have access to games, movies and other interactive content.

    In January 2023, BMW will debut the ‘i Vision Dee’, a metaverse car that represents the brand’s vision for future digital mobility.

    On January 23rd, Skoda announced a virtual way for viewers to explore Škoda in the Škodaverse.

    January 23rd. Mercedes-Benz has filed a trademark application for its vehicle line-up to future-proof its expansion into the Metaverse.

    Mercedes-Benz is also using the Nvidia Omniverse platform to design and plan its manufacturing and assembly facilities.

    At the 2019 Tokyo Motor Show, Nissan unveiled the VR Passenger, allowing drivers to accompany self-driving cars during long journeys.

    Volkswagen and Microsoft Collaborate to Use HoloLens 2 Mixed Reality Headsets in Moving Vehicles to Enhance User Experience

    “A virtual trip to the Škodaverse allows our fans and visitors to learn more about our brand and build stronger bonds. We take a proactive approach to new technologies to maximize demographic appeal Martin Jahn, Škoda Auto Sales and Marketing Director

    Apart from car manufacturers, start-ups are launching car services.

    Holoride, a German spin-off from Audi, offers aftermarket and retrofit VR that offers immersive in-car gaming synchronized with the vehicle’s movements.

    WayRay, a company specializing in holography and AR, unveiled a “concept car designed around True AR™ technology and a new ride-hailing business model.”

    Taiwanese startup Mindtronic AI has unveiled biometric sensing technology with a meta-services ecosystem for the future of mobility.

    “We took relevant data points such as position, velocity, steering, acceleration, and braking, and matched these to the artificial environment. We have created something fundamentally new to entertain rear seat passengers in an invisible way.”

    Investments in XR are gaining momentum

    Investment bank Goldman Sachs predicts the Metaverse will be an $8 trillion opportunity across the automotive, gaming, education, retail, jobs, media and other industries. The market size of XR alone is a core technology enabler and is expected to grow from $16 billion in 2021 to $45 billion in 2026.

    Venture capital investment in VR/AR startups reached $3.9 billion in 2021, according to a McKinsey report.

    Metaverse technology still faces technical challenges

    The cost and integration of XR, advances in spatial computing and holography, and latency-free ubiquitous connectivity are some of the major technological challenges facing the Metaverse.

    Spatial computing interprets physical space and introduces virtual 3D objects, allowing users to interact with environments with virtual elements. XR merges reality (AR – Augmented Reality) or replaces it (VR – Virtual Reality). Today, XR headsets for consumer electronics suffer from battery life, weight, and ergonomic limitations. Finally, as 5G adoption progresses, latency will decrease and accuracy will improve.

    table of contents

    1) Innovative applications and services in the car metaverse
    Applications and functions in the cabin
    Social: Embedded in or integrated with social media.
    Safety: Enhanced situational awareness, cabin sensing, training
    Connected and Autonomous Driving: Robotaxi
    Information: real-time information, avatars, assistants
    Entertainment: Games
    In-vehicle e-commerce
    remote or teleoperated
    emergency services
    Vehicle remote control
    virtual development
    financial operations

    2) Main technical components

    3) Regulations, policies and standards
    cyber security
    consumer needs and emotions

    4) Evolving player ecosystem

    Learn more about Auto2x’s report portfolio on Metaverse, Web3 and Connectivity

    Blockchain, NFTs, Digital Wallets, Metaverses, and Other WEB3 Opportunities car

    Identify new automotive applications for blockchain and WEB3 with high potential and varying levels of maturity.
    Evaluate technology components and their maturity to allocate development efforts and resources
    Learn about the strategies of key players and emerging disruptors: investments, partnerships and organizational structures
    Keep track of regulatory progress

    – Automotive cyber security
    Key Tech Trends for Digital Vehicles in 2040: AI, Data, Computing, Networks, UX, Web3 Opportunities

    Visit or contact us at

    Auto2x, Automotive Intelligence and Consulting
    Auto2x Inc.
    +44 7825 686532
    email here


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