Beauty In The Metaverse: What Is It And Why Are Beauty Companies Investing In It?

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    As we spend more and more time in virtual worlds, beauty brands want to join us too. We provide innovative ways for consumers to experience our products and services.

    Charles Sternberg, Associate Editor04.20.23

    You may have noticed beauty brands investing in the metaverse recently. Global beauty companies L’Oreal, The Estée Lauder Companies and P&G are all making moves to enter the digital realm.

    More and more beauty companies are recognizing the Metaverse as a novel and thrilling way to engage with their customers.

    according to bloombergthe global metaverse revenue opportunity could approach $800 billion in 2024, compared to about $500 billion in 2020.

    What is the Metaverse

    You’ve heard the term “metaverse” thrown around a lot lately, and if you’re still confused about what it means, you’re not alone. In fact, in 2021, the Internet is searched for:

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