BIC launches art gallery in Metaverse Africa to spur creativity, innovation

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    BIC has launched an art gallery in the African Metaverse to stimulate innovation and creativity and bring African talent to the forefront.

    The News Agency of Nigeria (NAN) reports that the Metaverse is on the latest version of the internet called Web3 and can be accessed online using a browser or a virtual reality (VR) headset.

    BIC's Marketing Director for the Middle East and Africa, Greg Ariboh, disclosed this in a statement in Lagos on Wednesday.

    Mr Aribo explained that this development advances BIC's commitment to empowering young people through creativity and self-expression.

    He said the launch is an extension of the company's flagship art competition, 'Art Master Africa', which aims to encourage talented individuals to express themselves through art using BIC ballpoint pens. said.

    He said the Art Master Africa Metaverse Gallery is live and available for viewing.

    He said the gallery will exhibit work by artists from regions including Southern, Eastern and West Africa throughout the year.

    He said gallery visitors will have the opportunity to immerse themselves in creative works made with BIC Cristal ballpoint pens.

    He said art lovers would be able to purchase physical versions of the artworks on display, further supporting burgeoning talent in the region.

    “Self-expression is at the heart of what we do, similar to human expression, which is one of our key product categories.

    “We truly believe in the importance of self-expression and art is one form of that. Art Masters Africa is one of our flagship competitions in the region, focusing on talent and youth empowerment.

    “Year after year, we witness incredible talent emerging from Africa and are proud of it. The decision to open the Art Masters Africa Gallery within the Metaverse is a result of competitions in the region and beyond. It was done based on the success of.

    “This gallery aims to bring together the mystique of creativity and the power of technology and innovation to bring to life works produced by African talent,” he said.

    Ariboh said the 2024 collection will include works by talented artists such as Nosahale Igbinosa, Hezekiah Okon, Moses Oyeleye, Danboor Debbie and Victor Onyemwa.

    “This year, the 6th Art Masters Africa begins in Africa and the Middle East.

    “Art Master Africa was founded in South Africa in 2017 and has since expanded across the African continent and in 2021 to the Middle East.

    “Each year, participants are challenged to use BIC ballpoint pens to create engaging pieces of work that align with a central theme.

    “Past themes such as 'Celebrating Africa' and 'Captivating Everyday Life' have inspired numerous iconic works of art that showcase the richness and diversity of African culture.

    “The Art Masters Africa Competition continues to be a platform for thousands of African artists to showcase their creativity and gain much-needed exposure.”

    He further said that through this initiative, BIC consistently celebrates the creativity and originality of artists who are deeply inspired to create masterpieces using its products.

    He said doing so would emphasize the brand's commitment to empowering human expression. (South)


    -March 13, 2024 @ 15:42 GMT|

    Tags: Danball Debbie Greg Alibo Hezekiah Okon Moses Oyeleeye Nosahare Igbinosa


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