British Museum to enter Metaverse, create NFT collectibles

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    The British Museum is partnering with Ethereum-based metaverse game ‘The Sandbox’ to create NFT digital collectibles.

    According to a press release, the partnership “reflects the breadth and depth of the British Museum’s collection” and provides “a new immersive experience”.

    The museum also aims to join Gucci, Snoop Dogg and McDonald’s as cultural icons of the virtual world, creating a unique immersive space within the world of online gaming.

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    “This is a great opportunity for players of The Sandbox to learn about the incredible richness of human history, art and culture that the British Museum has to offer, wherever they are,” said Sandbox COO and co-founder Sebastien Borget. says. .

    A museum representative also said the museum is keen to explore “new and innovative ways to share its collection and reach new audiences.”

    Founded in 1753, the museum has been a quick adopter of innovation and technology, most recently collaborating with LaCollection on three NFT collections.


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