Broadway on Blockchain? Meet the Metaverse Pioneer Leading a New Age of Theater – LA Weekly

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    From the Greek amphitheatres and Shakespeare's Globe Theater to the bright lights of Broadway and local auditoriums, the magic of live theater has been an integral part of human culture for thousands of years. But despite significant advances in technology and its unique resonance throughout history, theater has remained largely unchanged at its core. Going to see a play today can feel much the same as it did decades ago, something that is not the case with other media such as movies and television. Movies and television have been constantly evolving over the years and have undergone significant changes in the digital age. Perhaps this is about to change.

    Created by Metaverse visionary Tony Parisi, the aptly titled musical Judgment Day would mark a turning point in live theater as we know it today. Web3 brings disruptive technologies such as Non Fungible Tokens (NFTs), Virtual Reality (VR), and Augmented Reality (AR) to create new forms of music live theater experiences.

    “We have new tools that aim to change the way people experience the stories we want to tell, both in terms of scale and engagement,” Parisi says. Mr. Parisi not only helped with the technical aspects of the play. Not only did he invent Aspect, he also wrote the libretto and score for He Fifteen. one year ago. “With these tools, it is now possible to create new forms of theater, one that is more geographically and economically accessible, more immersive, interactive and collaborative. It will be.”

    In addition to his storied career in technology, Parisi is a lifelong musician and Berklee College of Music graduate who has returned to his artistic roots. Parisi partnered with producer Greg Leonard to cast a talented cast and release a concept album for Judgment Day on major streaming services in early 2023. But that was just the first step in an ambitious roadmap Paris had laid out for the project. An NFT collection featuring exclusive songs and bonus content, including visuals from international artist Marina Berlin, was also recently launched. Each NFT grants the owner access to unique Tokengate live events and additional content/benefits depending on the number and type of NFTs owned.

    “The NFT campaign is about bringing utility to fans and creating new ways for fans to interact with the cast, characters, creators and creative teams,” Parisi explained, adding that token holders can participate in signature events, special Learn how to get involved in our online community, and even become part of a project's advisory board or “court.” “NFTs allow us to not only add functionality as a project evolves, but also connect its physical aspects with new technologies and experiences that emerge over time.”

    In addition to enabling fan engagement and community building, Paris also sees Web3's new technology as a way to actually raise money and produce live shows. A portion of the proceeds from the NFT project will go directly into the development of the show, with Paris already in pre-production through a partnership with Double Eye Studios, an award-winning immersive theater production company specializing in virtual reality and augmented reality. We are doing . It is under development. Parisi, the Double Eye team, and a group of hired actors recently held the first virtual table read, a significant step in the development of the play, which was funded through an NFT campaign.

    Parisi and Double Eye will also use advanced technologies such as virtual and augmented reality, projection mapping, NFT-based access to characters, live online participation, and staging beyond the traditional “proscenium” model. He has a big vision for his live show. Instead of live theater, we prioritize a more intense, free-flowing experience. Immersive theater productions like “Sleep No More” have led the way for the past few decades. Parisi and Double Eye hope to build on these advances to advance cutting-edge technology.

    From its role in the early days of 3D graphics to the latest developments in VR, Parisi is no stranger to leading innovation. He has rare knowledge, both creative and technical, which has led to his long-held vision. And by extending the concept of the stage beyond the boundaries of physical reality, projects like Judgment Day have the potential to change the way we think about live performance and what it means to experience it. There is a gender.

    “The Metaverse effectively obsolete boundaries such as space and time, bringing together artists and their communities around the world, making it well-suited for projects with a theme of reinvention,” said Parisi. Masu. “We are working as a team with our fans, collector community, and production partners to bring great strides forward in theater history. If we are successful, an entertainment revolution is just around the corner.”

    The idea of ​​separating live theater from the physical stage may seem quite bold to some, but it actually undermines its most fundamental tenet: storytelling. means regression. Before big theaters became mainstream, storytelling was an intimate, collaborative experience focused on using all the tools at our disposal to convey emotions, ideas, and experiences. The only question that remains: Will it be ready for Broadway?

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