Business News | SBI Life Insurance Forays into Metaverse; Launches Its Very First ‘LifeVerse Studio’ to Revolutionize Customer Experience in an Immersive Virtual World

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    PR Newswire

    Mumbai (Maharashtra) [India], September 7: In today’s rapidly evolving digital environment, the next generation Internet, the Metaverse, represents a paradigm shift in how people connect, interact and experience the online world. SBI Life Insurance, one of the nation’s most trusted private life insurance companies, recently joined the Metaverse to connect with the next wave of young internet users and revolutionize the consumer experience in immersive virtual worlds. Launched the company’s first “LifeVerse Studio” on top. The purpose behind this move is to connect, empower and engage today’s new-age consumers and reshape how brands interact. To further strengthen its efforts to empower both its employees and consumers at large, the company aims to gradually launch its presence on the metaverse, with SBI Life Insurance’s LifeVerse Studio being the first. step by step.

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    Seamlessly incorporating a suite of technologies such as Augmented Reality (AR), Virtual Reality (VR) and other transformative digital media, now available in the Metaverse, to power the transformational journey of consumers across industries. continue to transform. The life insurance sector is no exception in this wave of innovation.

    SBI Life Insurance’s ‘LifeVerse Studio’ is designed to allow users to create avatars and connect with diverse audiences. Users can choose from a wide range of interesting avatars and showcase their creative selves on the platform through their avatars. The new initiative will offer engaging content and stories featuring celebrities such as Ansura Kapoor, Dajoy Dutta, Anushka Rasod and Tejas Joshi to give users inspiration about these influential figures. Immerse yourself in the story and set them free so you can fulfill your desires while taking care of them. their existing responsibilities. Additionally, avatars can interact in real time, fostering a vibrant community of like-minded people.

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    LifeVerse can be accessed from the “About Us” section of SBI Life Insurance’s corporate website.

    Here is the direct link to access SBI Life Insurance’s LifeVerse Studio: Pursue your dreams responsibly with SBI LifeVerse

    Click the link to watch the launch video of SBI Life Insurance’s “LifeVerse Studio”.

    Speaking on the launch of SBI Life Insurance’s LifeVerse Studio, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR at SBI Life Insurance said: As we strive to improve the customer experience, we always look forward to taking progressive steps to connect with our customers wherever they are and can be interacted with. SBI Life Insurance will launch its first “LifeVerse Studio” to enter the Metaverse and embark on a new transformational journey. SBI Life Insurance’s “LifeVerse Studio” not only rebuilds the perception of life insurance, but also redefines the interaction between brands and consumers.In the age of digital transformation, Metaverse is revolutionizing online engagement. Emerging as a beacon of innovation that brings. , is committed to positively impacting our valued customers and fostering meaningful engagement. ”

    He added, “Through SBI Life Insurance’s ‘LifeVerse Studio’, we are adopting a new platform that empowers our customers, allowing them to connect, explore and inspire in a truly immersive way. We also aim to transcend traditional boundaries and overcome geographical barriers.” And by using our imagination, we will expand our reach to every corner of the country, making a meaningful impact on the economic well-being of our consumers. ”

    Sahil Shah, Digital Experience President of Dentsu Creative, said, “The Metaverse is more than just an evolution of technology. It’s a paradigm shift in how we connect and interact online. With SBI Life Insurance’s ‘LifeVerse Studio,’ we are poised to shape the future of brand communication.” stepping into the Passions unite and immersive interactions bring people together like never before. Phase 1, or he called SBI Life Insurance’s “LifeVerse Studio,” is just the beginning of our journey to create virtual spaces that foster meaningful connections between people who pursue their passions and audiences in the Metaverse. This is an exciting step towards building a thriving community based on shared interests and experiences. ”

    About SBI Life Insurance

    SBI Life Insurance (“SBI Life”/“Company”) is one of the most trusted life insurance companies in India, was incorporated in October 2000 and was registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001. was registered in

    Serving millions of families across India, SBI Life’s diversified products cater to individual and group customers through security, pension, savings and health solutions.

    SBI Life Insurance promotes a “customer first” approach, maintains world-class operational efficiency, and focuses on providing customers with a hassle-free claims settlement experience in accordance with high ethical service standards. . Additionally, SBI Life Insurance is committed to enhancing the digital experience of its customers, agents and employees.

    SBI Life Insurance has 996 offices, 22,015 employees, a large and highly productive individual agency network of approximately 222,822 agents, 68 corporate agents, and 14 banks with over 39,000 affiliated branches. Through our bancassurance partners, we have a wide range of locations nationwide and strive to make insurance accessible to everyone. , 133 brokers and other insurance distributors.

    In addition to doing what is right for our customers, we are also committed to providing a healthy and flexible work environment that enables our employees to achieve their personal and professional excellence. .

    SBI Life Insurance strongly encourages a culture of giving back to society and has made significant contributions in the fields of child education, healthcare, disaster relief and environmental improvement. From 2022 to 2023, we have reached over 110,000 direct beneficiaries through various CSR interventions.

    Listed on the Bombay Stock Exchange (“BSE”) and the National Stock Exchange (“NSE”), the company has an authorized capital of Rs.20 billion. The capital is 20 billion rupees and the paid-up capital is 10 billion rupees. AuM is Rs. 3,282.8 billion.

    For more information, please visit our website or contact us on Facebook, Twitter, YouTube, Instagram and LinkedIn.

    (Above figures and data are for the period ended June 30, 2023)


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