Shanghai (Gasgoo)- On July 11, BYD and MeetKai, an AI and metaverse company, jointly launched “BYD World: BYD Metaverse,” a virtual exhibition hall to provide customers in the Americas with an immersive online interactive experience of brands and products. It marks an important step forward in BYD’s efforts. Contribute to innovation in the automotive retail experience.
Photo credit: BYD
The “BYD World: BYD Metaverse” virtual exhibition was unveiled in Ecuador as the first destination on July 11th, and kicked off in Chile the following day. It will then be introduced in various markets in Latin America.
Photo credit: BYD
Upon entering the “BYD World: BYD Metaverse” virtual exhibition hall, users can embark on a free digital exploration to gain a comprehensive understanding of BYD’s brand and new energy vehicle models tailored to different markets. Within the exhibition hall, users can experience customized interactions and utilize virtual platforms to explore product details and parameter configurations. An AI virtual advisor is also installed in the hall to provide personalized guidance and support. Additionally, MeetKai offers customers a virtual test drive experience using his advanced XR technology.
“At BYD, we are always looking for unique and innovative ways to reach the end consumer, and the Metaverse is a great way to connect automotive sales and customer engagement,” said Li Ke, executive vice president and president of BYD Americas. I believe that it is the next frontier for ”
James Kaplan, MeetKai co-founder and CEO, said, “We are delighted to reach an agreement with BYD to paint a new blueprint for the future of automotive retail that will continually improve the experience of online users. We are very happy, MeetKai is committed to creating immersive virtual reality.” It frees up space and offers more interactive choices. ”