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    Camera Manufacturers Fight Against Fake AI Images

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    Canon, Sony, and Nikon in the camera industry have teamed up to create a global standard for digital signatures to distinguish between real and fake AI photos.

    This effort is to increase the reliability of photographic materials and protect the field of photography from the dangers that may be posed by the widespread use of synthetic images.

    fight against deception

    Although the use of AI in photography has been helpful; improve image qualityPhotographers can now automatically adjust exposure, contrast, and color balance “to create more appealing images,” but there are pitfalls as well.

    The ease with which AI can generate “deceptive” images poses not only a challenge for photographers, but also a potential threat to camera manufacturers.Posted by Nikkei Shimbun Asia shows three camera manufacturers are working on a global standard for digital signatures that will make it easier to identify when, by whom, and how a photo was taken.

    Also read: OpenAI to achieve $850 million in revenue for Anthropic Eyes in 2024, $1.6 billion in revenue

    Validation to verify app authenticity

    according to digital camera worldThese signatures include the photographer's name, the date, time, and location the photo was taken, and can be verified through a free web application called Verify. Verify was introduced by a multinational coalition of technology companies, news organizations, and camera manufacturers.

    Nikon has already developed mirrorless cameras with authentication technology, so it remains to be seen whether consumers will invest in delicate and expensive equipment when there is a way to generate images using a computer or mobile phone. do not have.

    Using digital signatures

    According to the same Nikkei Asia report, the digital signatures introduced by the three camera manufacturers will be tamper-proof, setting them apart from the easily manipulated Exif data currently in use.

    These signatures are compatible with a web-based tool called Verify, invented by news organizations and technology companies. This tool allows users to check whether an image has a legitimate digital signature.

    If the signature is missing, the tool issues a warning, alerting the user that the image is missing “content credentials.”

    Sony has shed some light on the technology's introduction by announcing a firmware update for professional cameras in the spring, but details are still sketchy.

    Although it did not provide a specific date, Canon promised to offer photo authentication on professional camera bodies this year. Nikon has announced that they will be integrating this feature into all mirrorless cameras.

    Is this enough?

    Automating photo shoots has allowed photographers to save time and focus on creativity as opposed to manual editing, but concerns are still being voiced and some stakeholders are seeking to protect the industry. We feel that further steps need to be taken to address this issue.

    Tools like Midjourney, Prisma, Adobe Photoshop, Luminar Leo, and Canva can enhance your images by offering a variety of creative options and effects. Apply artistic filters, remove unwanted objects, and adjust color grading.It also generates realistic textures. ”

    However, an article in Professional Photo shows that while AI increases creativity, there are also ethical concerns about the technology's use in the industry. Therefore, regulation could be the answer to protect not only camera manufacturers but also artists such as photographers.

    Although stakeholders feel that is not enough, regulators are requiring social media platforms to watermark AI-generated content to help users make informed decisions.

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