Claire’s Teams With Sony Pictures Television On Series For Kids – Deadline

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    Exclusive: Claire’s has partnered with Sony Pictures Television – Kids to produce new youth series for global markets.

    The first collaboration expands on Claire’s existing global platform, which includes more than 2,750 stores, franchise locations around the world, a unique experience in the Metaverse, more than 18 million loyalty members, and an e-commerce platform, and SPT. I will take advantage of it. A kids content production team that develops and distributes children’s programs in over 200 countries around the world. Claire’s and her SPT-Kids will also explore opportunities for products and experiences related to the series.

    Launched in 2021, Claire’s exclusive production division, CMedia, is home to original content created around the brand’s ethos and purpose.

    “We have an incredible opportunity to leverage Clare’s relevance, influence and equity to build engaging content that will appeal to the Zarfa generation. “This connection with Sony Pictures Television, an expert in technology, will integrate Clare branded programming into the lives of today’s most important generations,” said Christine, Clare’s vice president and chief marketing officer. Patrick said. “In our ongoing dialogue with General Zarfa, they have told us they would like to see more content from us.We partnered with Sony Pictures Television to produce this series and We’re excited to deepen our involvement and express the power of our brand in a unique and new way. In addition to producing original programming and IP, we partner to amplify the brand’s global resonance and expand consumer interactions through content that is socially immersive, shoppable entertainment. To do. ”

    Joe D’Ambrosia, executive vice president and general manager of Sony Pictures Television, added: “We are excited to partner with Claire’s, which brings a strong ‘Brands You Love’ heritage and a large and loyal following of passionate viewers. They also provide a wealth of inspiration to fuel our creativity and the possibilities of what we can launch to excite this generation through the power of unique and immersive storytelling. ”


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