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    CoinSwitch ties up with Jump.trade for Metaverse–led advertising

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    Jump.trade, the flagship NFT marketplace of GuardianLink, a 360° digital collection technology enabling platform, has announced a partnership with CoinSwitch, India’s largest cryptocurrency investment platform. CoinSwitch has entered into a partnership with Jump.trade through a unique offer for the brand to advertise in his Web3 space in his upcoming game RADDX Racing Metaverse by Jump.trade.

    Jump.trade announced the launch of its first racing game, RADDX Racing Metaverse, earlier this year, and pre-orders for the RADDX Racing Metaverse NFT have been a huge success. The gaming metaverse has also opened up opportunities for brands and individuals to purchase in-game virtual real estate elements for commercial purposes such as advertising and event hosting.

    Brands such as Flipkart and Thoughtworks have already expressed interest in purchasing Digital Lands NFTs in the RADDX Racing Metaverse. At this point, CoinSwitch also entered into a partnership with his Jump.trade. This is in line with CoinSwitch’s efforts to bring his Web3 innovation to India.

    The partnership between Jump.trade and CoinSwitch demonstrates how Indian brands in the Web3 space have strived to build a symbiotic relationship with each other, thus strengthening India’s overall position in this emerging technology. I can. Note that Jump.trade surpassed brands such as OpenSea last week to become his number one NFT marketplace on Polygon Network.

    Regarding this partnership, Kameshwaran Elangovan, COO, Jump.trade Said, “CoinSwitch’s purchase of Digital Lands marks the growing presence of cryptocurrency brands, especially from the subcontinent, entering the NFT/Web3 space. It shows how cryptocurrencies and his brand of NFTs can work together to drive Web3 adoption and penetration in India.

    Swati Pincha, Head of Growth, CoinSwitch, Added, “A basic principle of growth marketing is to meet users where they are. As such, the metaverse is rapidly becoming a frontier to be explored. It’s an interactive, collaborative online world that allows people to create, explore, and connect in ways never before possible. We are excited to join this wave of innovation and partner with RADDX Racing Metaverse. It’s exciting to be part of an initiative that blurs the lines between physical and virtual reality, and we can’t wait to see where this immersive journey takes us.

    RADDX Racing Metaverse is set to be an engaging and immersive game with elements like cop chases and high-octane racing. Digitalland could revolutionize advertising as the Metaverse becomes one of his most famous hangouts, especially for his Gen Z audience. This means games like RADDX Racing Metaverse are an ideal space for brands looking to reach new segments of their target audience. CoinSwitch’s entry into this space proves that not only traditionally rooted brands but also new age businesses like cryptocurrency investment platforms can leverage his Web3 advertising.

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