US Democratic Party member Shamaine Daniels has introduced tools to run for Congress in the 2024 election.
Ashley, the creator of the AI campaign, conversion Introducing the integration of technology into politics with voter engagement strategies.
AI technology in political activities
Shamaine Daniels' campaign strategy is a step away from traditional methods. Unlike standard robocalls, “Ashley” utilizes OpenAI’s ChatGPT-like generative AI technology, allowing it to have customized, real-time conversations with voters. Developed by Civox, this AI tool goes beyond scripted interactions to provide each voter with a personalized communication experience.
Introducing Ashley, the world's first political campaign caller. She is part of a new era of political movements brought about by generative AI.But some observers warn that tools like Ashley could exacerbate disinformation in American politics. https://t.co/YEjPV5fF79 pic.twitter.com/ijaLNrMijf
— Reuters (@Reuters) December 17, 2023
The innovation is already having an impact in Pennsylvania's voting districts, with thousands of voters interacting with Ashley. According to his CEO of Civox, Ilya Mouzykantskii, this is just the beginning. The goal is to expand the scale of the operation, which could reach tens of thousands of calls daily by the end of the year, reflecting changes in political communication.
Ethical considerations in AI-assisted politics
The development of “Ashley” in a political campaign also highlights important ethical considerations. Ashley informs voters of the nature of her AI (something that is not yet legally required in the US), highlighting the broader impact of AI in politics. In response to the growing use of AI, U.S. senators are proposing legislation to target fraudulent AI-generated deepfakes and stressing the need to establish an ethical framework for AI technology.
— Juan Carlos Pedreira (@juancpedreira) October 16, 2023
Recognizing these ethical challenges, Google has updated its policies to require disclosure of AI use in political campaign ads. Such measures imply consensus on the need for transparency and ethical considerations when deploying AI technologies in political contexts.
International discussion on AI regulation
The debate over AI in politics is not limited to the United States. In Europe, an artificial intelligence law proposed by the European Commission is under tripartite negotiations. This law aims to balance technological innovation with ethical concerns and consumer protection.
— Cypress Demanincor (@CDemanincor) December 18, 2023
In Germany, political parties are divided over the approach to regulating AI. Party like Die Linke advocate We call for stricter laws and transparency regarding high-risk AI systems. In contrast, the European Union (CDU/CSU) opposes overregulation that can hinder technological progress and calls for a more innovation-friendly environment.
The German AI Association, which represents many small and medium-sized enterprises and start-ups, recommends practical solutions with a focus on risk. They argue that strict regulation could put European AI companies at a global disadvantage, and stress the importance of balancing innovation with sensible regulatory action.
The potential of AI in political campaigns
As the 2024 elections approach, the role of AI in political campaigns is becoming increasingly central. The use of “Ashley” in Shamaine Daniels’ campaign is evidence of this trend. However, this development will require continued discussions about the regulation, ethical considerations, and transparency of AI applications in politics.
This balance between embracing technological advances and maintaining ethical standards will be important in shaping the future of AI in politics. Moreover, it is not just about technical capabilities, but also about ensuring that as political strategies evolve, they remain grounded in the principles of transparency, trust and ethical responsibility.