Disney exits metaverse—what it means for Web3 marketing

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    One of the biggest problems is that Disney hasn’t clearly defined its Metaverse strategy. Former CEO Chapek spoke vaguely about merging Disney’s real-life assets with virtual reality. On his 2021 earnings call, Chapek said the Metaverse, referring to his initiative, “will be able to connect the physical and digital worlds even more closely.”

    Disney declined to comment for this story. Bob Iger returned as CEO from 2005 until 2020 when he was the leader. Iger identified content, technology, and new markets as his three pillars for Disney. This week, Disney began a series of layoffs. This affects his 7,000 employees, about 3% of the staff, including an estimated 50 for the Metaverse business.

    Montse Cebrian, Senior Technical Program Manager on Disney’s Next-Generation Storytelling team, said: Posted on LinkedIn This week: “Okay, let’s get down to business: Yes, the secret (and super-surprising) project I was working on at Disney has been closed.”

    Of course, this change doesn’t mean Disney is no longer playing the technology game. Disney is celebrating its 100th anniversary this year. The company is known for its visual his graphics, animatronics, film production and internet services. Earlier this month, Josh D’Amaro, chairman of Disney’s Parks Experiences and Products, attended his SXSW, a technology and media festival in Austin, Texas, to give a presentation on robotics and motion his capture. The we.

    Read more: Latest SXSW News

    Niantic, developer of Pokémon GO, is one example of a technology company that turned a popular IP into the world of augmented reality. Since 2016, Pokémon GO fans have been on a real-life treasure hunt to capture the digital characters that Nintendo games made famous in the 1990s.

    Caitlin Lacey, Senior Director of Product Marketing, AR Developer Platform at Niantic, said in an email to Ad Age: “This narrow view will adversely affect many technologies such as augmented reality, virtual reality, Web3 and AI, which already play a key role in our strategy to blend and connect the physical and digital worlds.”


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