British TV shows Doctor Who and Top Gear are coming to the Metaverse. The BBC is working with metaverse developer Reality+ to create a collection of immersive experiences based on his two shows in The Sandbox metaverse.
Doctor Who is a science fiction series that has been broadcast by the BBC for 60 years. The series depicts the adventures of a Time Lord called ‘The Doctor’, a scientist from a distant planet who travels through time and space in a shop known by the acronym ‘TARDIS’.
Top Gear is an automotive fact-based TV show where the host reviews vehicle performance while discussing the latest model specifications. Both Doctor Who and Top Gear have cult followings.
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The BBC explores new worlds
Fans will be able to interact with immersive content from two TV shows in The Sandbox, according to BBC Studios Brand and Licensing President Nicky Sheard. This is the first time a broadcaster has a home in the Metaverse.
“While the Metaverse is still in its early stages, it has the potential to shape the way we consume and experience entertainment in the future, and we are excited to see how fans interact with our brands in this space.” said Sheard. statement.
The launch of the Doctor Who and Top Gear experiences is part of the station’s strategy to capitalize on new trends in the entertainment industry, allowing people to explore new worlds, meet new people and have new experiences. It claims a stake in the Metaverse, a new frontier that can be created.
“This project forms part of BBC Studios’ broader ambitious plans to grow our brand into new categories, with innovative technologies and platforms forming an integral part of it,” said Sheard. added.
The BBC Studios metaverse space will launch later this year, according to a statement, with further details to be announced in due course. The experience is accessible through the ‘BBC Events Space’ on The Sandbox, a decentralized gaming and metaverse platform.
🔷 @BBC will join the sandbox! 🔷
in cooperation with @RealityPlusWeb3like your favorite brand @BBC_TopGear and @DoctorWho_BBCA brings immersive new experiences to communities playing around the world. 🌐https://t.co/mpAPLj3ru5
— Sandbox (@TheSandboxGame) May 25, 2023
Entertainment Department Leverages Metaverse
The BBC’s move to the metaverse is part of a broader trend among major media entities. In recent months, brands like Disney, Warner Music Group and Universal have all created their own Metaverse experiences at The Sandbox.
The metaverse is seen as a huge opportunity for media companies to reach new audiences and generate new revenue streams. Nikki Sheard says the launch of the ‘Top Gear’ and ‘Doctor Who’ experiences is just the beginning of the BBC’s Metaverse journey.
The broadcaster plans to launch more experiences in the Metaverse in the future based on other popular brands. Reality+ previously worked with BBC Studios to develop the Doctor Who: Worlds Apart digital trading card game.
“We’re excited…not just to help them [BBC] While we push the boundaries of what is possible in the Metaverse, we have the opportunity to provide exciting new experiences for fans of these world-famous TV shows,” said Reality+ co-founder Tony Pearce. increase.
and statement“The BBC has a history of pioneering and bringing cutting-edge content into the home,” said Sandbox Chief Operating Officer Sebastian Borge. rice field.
“We see this venture as an important step in bringing British culture and fans to the virtual world,” he added.
SAND, the native cryptocurrency token of the sandbox ecosystem, surged more than 2.2% to $0.518962 on the news. The token has fallen 94% since its all-time high of $8.40 on November 25, 2021. according to to CoinGecko data.
the metaverse is not dead
The Metaverse is a virtual world that can be accessed through various devices such as VR headsets and smartphones. It is considered the next generation internet and is already in use by many companies such as Meta, Microsoft and Roblox.
However, some suggest that “the Metaverse is dead” even before it’s fully realized. This observation has been fueled by recent events in which tech giants such as Meta, Microsoft and Tencent laid off thousands of staff from their Metaverse divisions.
Meta, considered a leader in the Metaverse, reported a $13.7 billion loss last year at Metaverse subsidiary Reality Lab. The BBC’s foray into the Metaverse shows that the concept is still attracting attention from big global brands, including those in the beauty industry, as MetaNews recently reported.
