Microsoft Corp added new AI technology to its Bing search service and Edge browser last week, leveraging the same technology as its hit chatbot ChatGPT. But what really sets the new Bing apart from existing search engines?
Satya Nadella, Chairman and CEO of the company, praised the launch. A new paradigm for search. He told media at his event in the United States that Bing aims to provide more detailed search results by finding more complete and clear answers to questions.
Bing Gets AI Chat
Bing is a web search engine that launched in 2009 as an alternative to Microsoft’s Live Search and offers a variety of services such as video, image and map searches. Bing’s roots go back to Bing’s previous search engines, MSN Search and Windows Live Search.
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However, since its launch, Microsoft has struggled to challenge Google’s dominance in the online search business, with less than 5% of the global market share. Analysts say the current idea is for Microsoft to take a little more market share from its market leader.
“Each 1% of search share gained equates to approximately $2 billion in additional advertising revenue,” Amy Wood, Microsoft’s chief financial officer, said on an investor conference call on Feb. 7. . report according to information.
Wood hopes AI-powered Bing will be able to do just that. The improved service differs from regular search engines, which rely on traditional algorithmic approaches in which crawler technology launches and displays all search results.
according to According to CEO Satya Nadella, the revamped Bing will run on OpenAI’s more “powerful” large-scale language models than those supporting ChatGPT. It’s tailored specifically for searching, combining ChatGPT and his GPT-3.5 improvements to make it “faster and more accurate.”
At a live demonstration of the new product in Seattle, Nadella said Bing offers more than just a list of search results. It also answers more in-depth questions, chats with users, and generates content requested by the browser in queries.
He called these tools “the web’s AI co-pilots.” Bing Chat is inside the Bing search engine and the Edge web browser. Microsoft claims chat will help answer more complex questions that aren’t readily available on the web with current search technology.
What you can do with the new Bing Chat
Bing uses the prometheus model, which is the result of a partnership with OpenAi, according to Microsoft officials. The model is said to “make searches more relevant, annotate searches, provide up-to-date results, better understand geolocation, and make answers more secure.” The company is investing billions in his OpenAI, the creator of ChatGPT.
But the user who tested the AI search report Bing can also produce nonsensical reactions called “hallucinations”. From proclaiming undying love to a New York Times columnist, to cursing people and issuing veiled threats, Bing has been very busy these past few days.
Clearly, this looks different than the vision Microsoft executives had when the product was launched. We were all sold another story. Microsoft vice president and consumer chief his marketing officer Yusuf his meh claimed The new Bing was able to do amazing things.
He said the search service can answer technical questions about whether a parcel will fit in the trunk or interior of a Honda model by looking up the car’s specifications and dimensions and estimating whether the parcel will fit. said.
So far, no other search engine has been able to perform such a task. This is just one example.
Refine your search
Mehdi revealed that Bing Chat also helps users refine and refine their searches to get better answers and results. For example, bots can help with areas not covered by existing search engines, such as travel planning or shopping research. Seamless transition from search to chat.
To support his claim, Mehdi urged AI to: plan For a five-day trip to Hawaii, it created an elaborate itinerary and suggested activities to do there. gone.
I asked Bing to help me plan a trip to Disneyland for my daughters. The answer is: pic.twitter.com/ZB9URVwuvO
— Peter Yang (@petergyang) February 9, 2023
Apart from planning trips, chats can be emailed and shared with other people, such as family members, to get ideas for itineraries. is prompted.
“When we have answers, we go far beyond what search can do,” says Mehdi.
“Bing goes a step further, answering complex searches that don’t have an exact answer. It helps you narrow down your query until you find exactly what you’re looking for. Useful for things like planting trees or researching shopping.” ”
AI will reshape the internet, according to Nadella
Additionally, Chat summarized key takeaways from a 15-page financial report, and, according to a live demo video, when prompted to do so, in a matter of seconds it summarized them into digestible points.
A quick look at similarly modeled engines reveals that they are minimalist and lack customization options. Google’s cross-performance product, on the other hand, gives it a sense of self-containment. Bing is on the maximalist side thanks to AI and is designed for personalization.
Beyond search, ChatGPT is notorious for threatening the dents of civilization with its ability to respond to intellectual prompts, including generating images, essays, even Kindle-worthy novels down to minute contextual specifications.
The new Microsoft Edge browser comes with built-in Bing AI capabilities and two additional built-in features: chat and compose. This allows users to chat with the search tool next to her web page, ask questions about the page, and compare content elsewhere.
“You can also ask Edge to help you create content, such as a LinkedIn post, and even provide some prompts to get you started,” Mehdi added.
For Microsoft CEO Satya Nadella, this is an exciting time for technology.
“The broad contours of this next platform are becoming clearer by the day. Progress, possibilities, that’s what excites us in our industry,” he said.
“When we talk about AI, it’s about human preferences and alignment with social norms, and we’re not going to do that in the lab. We value human agency when coming up with new models.”
Continuing, Nadella said:
“AI technology is about to reshape every software category. The web was born on PCs and servers, evolved into mobile and cloud services, and now the question is how will AI reshape the web? or
Without browsers, Nadella believes the Internet wouldn’t be as pervasive as it is today. There are about 10 billion search queries per day, and some estimates say half of them go unanswered.