In my opinion, it is this evolving set of technologies that will shape the future. I think you mentioned Walmart when you asked, “What are businesses doing there now?” What I see is that many companies interested in exploring the metaverse want to anticipate the disruption. They want a deep understanding of what an opportunity is, what a risk is and what that means for their business, and how to strategically engage, learn, test and learn. We want to derive lasting value from our involvement with the Metaverse.
So they are trying to understand their role instead of just sitting on the sidelines. For many of them, it’s driven by the fact that about 80% of young users grew up with games and consider themselves gamers. I can’t wait for TL to talk more about this, but in many ways it’s about reaching out to the next generation of consumers, the next generation of users, and building and strengthening loyalty with them. of brands and companies have entered the metaverse. But on the enterprise side, too, we’re experimenting with the metaverse. I want to know how the metaverse can increase efficiency and foster better collaboration. So that’s sort of what we’re unfolding right now.
laurel: Well, that’s great. This series of collaborative TL’s discusses the metaverse within the context of business, but with an element of community that goes very deep into the history of the Internet. So where are we on the historical timeline of virtual environments?
TL: Yeah, it’s really great to hear Denise’s thoughts. I really caught her two points about the internet of place and the internet of ownership. In fact, these two themes of hers date back to the early days of online networking called MUDs, multi-user dimensions, a kind of text-based, multi-user. play space. If you can believe it, they actually started in the late 70’s. I’ve been We’re really just looking at its latest iteration. Some of the experiments we are currently doing have already been done and I always look back and look forward to them. It might be worth thinking about what the next iteration is and what the next challenge is to extend its long history and conversation.
laurel: So how do you see the Metaverse, or what is the difference between the Metaverse currently envisioned as opportunities for new ways of working and living in virtual worlds, and this reincarnation and the Metaverse of the past?
TL: In fact, I’m curious to see if the people currently working on it can distinguish what they’re trying to do differently. For example, it’s not enough to just build a store in a virtual world and expect people to just come there and buy things. This was done, for example, in Second Life. So Second Life is a very interesting moment in the history of virtual worlds. It was kind of a second wave, a 3D world. We had internet infrastructure and people with enough computers to get into that space. And looking back at what happened, there’s been a lot of hollow empty space being built. I think there is a real problem.
Some of them are technical and infrastructure. People want meaningful engagement in the online space. In other words, we need to pay attention to the materialization in the virtual space. How can advanced communication, including non-verbal communication, actually take place? In these online spaces, are they doing well offline? I think the other thing that’s really important for people looking forward to is understanding that technology isn’t the pure driver of innovation. Social innovation is what communities and users are doing all the time. That is why it is so important to observe what the community is doing, how it works, lives and plays. So those are the two things that come to mind when it comes to thinking about the future, and I think what will change when people actually take on the challenge of the next round.
laurel: Hmm, great perspective. And Dennis, what opportunities are possible now when we think about such technological and social innovations. It’s a dedicated experience and you don’t necessarily write or create anything in response to it.