In a recent move within the gaming community, a video clip from Assassin’s Creed Odyssey has sparked widespread controversy. The clip, shared on Reddit by user triddell24, reveals an unexpected promotional ad for Assassin’s Creed: Mirage appearing in-game.
This unexpected intrusion has sparked a heated debate about the appropriateness of incorporating advertising into paid video games. Gamers are now voicing concerns about this practice, raising questions about its impact on the gaming experience and whether such ads should be featured in premium titles.
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Unwanted interruptions during gameplay
by Posted video clip According to Reddit user triddell24, players attempting to access the game’s map were unexpectedly interrupted by an ad for Assassin’s Creed Mirage. The ad promoted a 20% off Black Friday sale and was meant to stop gameplay and encourage you to purchase the new title.
Although players can dismiss the ad with the press of a button, its invasive nature causes a lot of inconvenience. Although the presence of in-game advertising is generally frowned upon, the use of advertising in free-to-play games has some acceptance as it serves as a source of income. However, Assassin’s Creed Odyssey is not a free-to-play game. This title is sold at regular price. over $60such advertisements feel particularly intrusive and unfair.
Similarly, According to the report This was not an isolated incident, as the Xbox and PlayStation versions of the game also display similar ads. Additionally, there are claims that something similar happened in another franchise game, Assassin’s Creed Origins.
These repeated instances indicate that the game’s publisher, Ubisoft, is the orchestrator of these advertisements. As a result, this move understandably upset a large portion of the fanbase, who considered it a poor marketing strategy for a premium game.
Community calls for boycott and refusal to buy
The gaming community’s reaction was swift and harsh. Many users on Reddit expressed their disappointment, with some vowing to uninstall the game or never buy Ubisoft again.Enthusiasm of user Saul_Go0dmann declared Boycotted all Ubisoft games, decrying the intrusion of advertising after paying for the games. He claims this is a double-bottom strategy to generate additional income and is completely unacceptable.
“We are already paying them a ‘rental’ fee for the product and now they are raising additional funds by advertising. unacceptable. ”
Another user, ChinkyD, shared similar feelings. Although I was initially interested in purchasing the Odyssey at a discount, I now refuse to spend any money and have set my purchase price firmly at “$0.00.” This widespread dissatisfaction reflects growing concern among gamers about the increasing commercialization of video games, where advertising has become more intrusive. The backlash further suggests that loyal customers may feel betrayed by these unwelcome changes, potentially impacting Ubisoft’s reputation and sales.
Wow, I was thinking of buying this game at a discounted price. However, my new rate for purchasing this game is “$0.00”.
Ubisoft explanation and response
Following the outcry, the Ubisoft Assasin Creed team addressed the issue in X, stating that the pop-up ads were unintentional and the result of a technical error. According to the tweet, Ubisoft was aiming to feature Assassin’s Creed Mirage promotions on the main menu of other Assassin’s Creed games.
Yesterday, we discovered that some players were experiencing an in-game pop-up message while playing certain Assassin’s Creed titles. This was the result of a technical error, which has now been fixed.
Our intention was to display a promotion for Assassin’s Creed Mirage as part of…
— Assassin’s Creed (@assassinscreed) November 24, 2023
However, due to this technical mishap, the ad appeared in the in-game menu instead. Ubisoft emphasized its commitment to ensuring the best player experience and removing these destructive pop-ups, and reassured players that the issue was fixed immediately.