The digital landscape is evolving rapidly, and the metaverse and Web3 technologies are changing the way people engage and interact. Embracing this transformation, Fidelity International (“Fidelity”) launched Fidelity International Campus, a pioneering metaverse project within Decentraland. This innovative initiative focuses on increasing financial literacy and educating users on the key elements of financial planning, money management and investing through a fresh and exciting approach.

Leading metaverse-based financial learning

Fidelity International Campus is a ground-breaking venture and stands out as one of the early ventures spearheaded by the global wealth management firm. This one-of-a-kind virtual environment provides users with a fun and engaging setting for learning about investments and financial planning. The campus offers a variety of games, galleries, and interactive experiences such as Game of Life, Social Mobility Gallery, and Discover Fidelity Buildings, catering to a wide range of financial interests and proficiency levels.

Immersive learning experience with interactivity

The Fidelity International Campus leverages interactive components to engage users. By incorporating gamification aspects, Campus offers a fun and engaging learning experience. For example, Game of Life allows users to explore strategies for making informed financial decisions while immersing themselves in realistic financial scenarios. This interactive game provides insight into the long-term impact of various financial choices on user objectives and overall financial stability.

The Discover Fidelity building offers an engaging experience that delves into the organization’s background, values, and investment methodology. This virtual showcase will allow users to gain insight into Fidelity’s investment landscape and familiarize themselves with the company’s diverse product and service offerings.

Advocate for social mobility through artistic collaboration

A key highlight of the Fidelity International Campus, the Social Mobility Gallery underscores the organization’s dedication to fostering a better financial future by facilitating social mobility. This unique gallery houses a range of works, each representing a different facet of social mobility. Additionally, the gallery allows users to create her NFT to add a challenging and interactive component to the experience.

To create these limited edition NFTs, Fidelity worked with students from School 21 in Stratford, London. This partnership demonstrates Fidelity’s commitment to fostering the education and creativity of younger generations. Fidelity worked with her students to create a collection of her NFTs that are not only visually appealing, but convey deeper meaning.

Acquire digital assets and exclusive merchandise

Visitors to the Fidelity International campus will have the opportunity to collect a variety of digital assets, including non-fungible tokens (NFTs) and exclusive Decentraland wearables. These collectibles bring extra enthusiasm to the learning journey and encourage users to further explore financial topics and expand their knowledge.

Redefining Financial Education with the Metaverse

Fidelity International’s foray into the Metaverse marks a new direction for financial education. Fidelity International Campus presents a forward-thinking approach to educating users on financial planning, money management, and investing, making these topics more accessible and engaging. This virtual campus highlights the immense potential of the Metaverse to revolutionize education and provide immersive experiences for individuals around the world.