The application marks a clear move by FIFA to address new technology and the opportunities it offers.
Football’s global governing body, FIFA, is expanding its reach in the burgeoning Metaverse with nine more trademark applications as part of its ‘WE ARE’ campaign.
of trademarkThe article, shared on his Twitter profile by intellectual property attorney Mike Kondudis, highlights FIFA’s growing interest in the Metaverse and its potential applications in VR gaming, virtual clothing and footwear, entertainment services, and more. is emphasized.
These trademarks cover different potential products in the virtual world. These include personal training services, entertainment services such as laser shows, live audio and visual his performances, and shows related to sporting events.
Additionally, the application includes the provision of virtual sports equipment and accessories for use in these digital environments.
FIFA’s previous forays into the metaverse have included efforts such as creating a virtual replica of Qatar’s Lusail Stadium for the World Cup, allowing fans to digitally immerse themselves in the event. .
The organization has also partnered with Swiss luxury watchmaker Hublot and Metaverse platform Appland to create unique virtual experiences and digital assets related to the 2022 FIFA World Cup.
Additionally, FIFA has developed a new casual game and launched an immersive fan engagement app called Phygtlis, giving fans an innovative way to interact with their favorite moments from past World Cups. Notably, FIFA has begun experimenting with non-fungible tokens (NFTs) and partnered with Algorand’s blockchain technology to launch FIFA+ Collect, further cementing its digital ambitions.