Fit For The Future: 10 Trends That Will Transform The Fitness Industry

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    The future of fitness is bright, with exciting new tech trends and promising developments coming in 2023.

    Whether you’re a hardcore fitness enthusiast or just want to get a little fitter, there are plenty of options to help you reach your goals and live an active lifestyle.

    Let’s take a look at the biggest tech trends that will change the fitness industry in the coming year.

    Fitness in the Metaverse

    Virtual and augmented reality workouts will continue to make waves in the new year as more people seek out immersive fitness experiences.

    VR and AR workouts Super natural, holoballand the thrill of battle Not only is it fun and engaging, but it also makes exercise more accessible to people with disabilities and mobility impairments.

    This year we will also see progress in devices such as state-of-the-art AR contact lenses that can provide a heads-up fitness display during your workout. Mojo Vision is currently developing Augmented Reality Contacts and is working with companies like Adidas, Trailforks, Wearable X and 18 Birdies to find the best use cases and interfaces for this new technology.

    IoT-enabled fitness devices

    Wearable technology like smartwatches and fitness trackers has been around for a while, but the next generation of wearables coming in 2023 will be even better. The market for IoT-enabled health devices is $267 billion by 2023.

    Wearables and sports apparel such as smart shoes and socks collect biometric data about body movement, distance traveled, muscle stretch and heart rhythm to help people enhance and personalize their workouts at home.

    2023 will continue to see the integration of artificial intelligence and machine learning into fitness wearables. AI will enable wearables to provide more personalized and accurate recommendations and feedback to help users optimize their workouts and reach their fitness goals.

    gamified fitness

    Gamified fitness uses video game-like elements such as points, badges, leaderboards, and rewards to motivate and engage users.

    There are many gamified fitness programs and apps, such as fitness trackers, that allow users to compete with friends and relatives and earn rewards for achieving goals.

    A form of competitive gaming, eSports is also growing in popularity, with professional teams and leagues popping up all over the world. Look for tournaments featuring esports such as fighting games, strategy games, and first-person shooters.

    personalized fitness

    Artificial intelligence-powered fitness apps can now provide customized workout recommendations based on an individual’s physical and fitness level, as well as their personal fitness goals.

    These recommendations may include workout type, difficulty level, number of reps, or workout length. AI-powered personal training app gym fitness and Artifit It offers smart workouts that adapt to your specific needs in real time.

    The emerging field of exercise and wellness genetics will also continue to expand in 2023. You can now get DNA analysis that provides personalized health and fitness recommendations based on specific genetic differences in metabolism, muscle mass, endurance response, and optimal diet types.

    home fitness

    Millions of people invested in quality home fitness equipment during the pandemic, and interest in at-home workouts has continued ever since.

    Advanced home fitness equipment now includes features such as cameras, touch screens, motion sensors, and access to trainers and online classes.

    Gyms and studios are also using hybrid models to offer classes for those who want the choice of working out in person or at home.


    Biohacking, a do-it-yourself biological practice aimed at improving health, performance, and well-being through strategic interventions, remains popular in the new year.

    For example, one form of biohacking called nutrigenomics focuses on how the food we eat interacts with individual genes. Using this type of biohacking, people plan and try to optimize how different nutrients influence how they think, feel, and behave.

    More extreme biohackers modify their bodies using technology such as magnets, chips, or computers embedded under the skin. This year, more biohackers will find ways to use these implanted devices to improve their fitness.

    Holistic health

    Another trend is the increasing focus on holistic wellness and the importance of emotional and mental health.

    As a result, we may see more fitness programs that focus on stress management, mindfulness, and nutrition coaching alongside traditional workouts.

    Fitness wearables can now track sleep patterns, stress levels, and other mental health metrics to provide personalized, comprehensive recommendations and resources to help manage individual issues.

    experience economy

    As part of the experience economy, more fitness clubs are moving from selling physical products to selling services and experiences. Businesses strive to create unique, meaningful and memorable experiences for their customers to differentiate themselves from their competitors.

    Flywheel, for example, now offers a competitive cycling experience in a stadium-style studio, leaderboards that let you compete with your classmates, and classes with the ability to customize your resistance and rotation.

    Orange Theory offers group classes in an in-person studio equipped with OTbeat™, a proprietary heart rate monitoring technology that allows members to see real-time data during their workout.

    old age fitness

    With the aging of the baby boomer generation, many companies are focusing on maintaining the health of the elderly. Virtual and augmented reality offer the possibility to work out at any level, from anywhere, as aging bodies change and people face age- and health-related limitations.

    Smartwatches and wearables can also provide personalized workout recommendations and send fitness and diet information to healthcare providers. This allows healthcare professionals to coordinate care using virtual health monitoring.

    time optimized fitness

    We all run out of time, and the busier we are, the less time we have to exercise.

    One of the big trends we’ll see in 2023 is the continued popularity of shorter, optimized workouts and classes designed to be efficient and effective in less time.

    These types of time-optimized fitness programs include high-intensity interval training (HIIT) and circuit training routines that combine strength and cardio. Some time-optimized fitness programs incorporate technology such as wearable fitness trackers and virtual reality workouts to optimize your workout efficiency.


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