Fox Corp. announced Verify, a technology protocol created to address the challenges posed by the use of artificial intelligence, specifically large-scale language models (LLMs) in content development.
In the announcement on January 9th, polygon lab Fox said it released Verify to “uncover the history and origins of registered media” used by artificial intelligence (AI) companies. Fox's technology team developed Verify.
Fox Corporation is launched #polygonA blockchain-based platform to address AI enterprise content usage 👍#polygon The Verify protocol said it would be able to confirm whether content created by Fox used on another platform has been verified by news organizations.#polygon More than just an L2 👀 pic.twitter.com/Lk23N6h8Au
— Ajay Kashyap (@EverythingAjay) January 9, 2024
According to Polygon, “This technology allows readers to be sure that an article or image purportedly provided by a publisher is from its source.”
“As AI-generated text and images become more widely distributed online, Verify will not only help consumers identify the true source of their content, but also give media publishers more control over their relationships with the AI platforms that scrape the web. You will be able to do it.”
What makes Verify unique?
Verify allows media companies to register their content and establish usage rights to the AI platform, including attribution and potential compensation. Blockchain-based smart contract systems make this possible. Verify also provides users with tools to check the originality of content, especially images and article links from recognized sources.
Verify uses blockchain technology to establish the source and history of original content. All content is encrypted, signed, and stored on the blockchain, so consumers can verify where the content comes from from trusted publishers or other sources. The digital content ecosystem provides trust and transparency.
The Verify system also establishes a technical bridge between media companies and AI companies' LLMs through verified access points for content. Fox's chief technology officer said this could create new commercial opportunities for content owners through programmatic access conditions.
Fox Corp. unveils 'Verify' tool
Validation tools are available to users at: verify.fox, And this aligns with Fox Corp.'s efforts to protect content in the age of artificial intelligence models such as ChatGPT and OpenAI.
In light of multiple allegations that Fox News promoted falsehoods, the cable network's parent company's efforts to ensure the authenticity of its content may seem ironic to some. Last year, Fox News agreed to pay $787.5 million to settle a defamation lawsuit brought by Dominion Voting Systems.
Dominion and Fox News reach $787.5 million settlement in defamation lawsuit https://t.co/fdmVRViSSy
(This is a travesty. Less than 20% of Four's cash is in one hand, and the only acknowledgment is a “court judgment finding certain claims about Dominion to be false.”
— John Lounsbury (@jlounsbury59) April 18, 2023
It was alleged that Fox News repeatedly aired intentionally false news about the actions and influence of Dominion Voting Systems on the 2020 U.S. presidential election. Another voting technology company, Smartmatic, has accused Fox in a second defamation lawsuit seeking at least $2.7 billion.
Fox Corp. recognizes the need to protect its intellectual property by implementing artificial intelligence tools.
Melody Hildebrandt, Chief Technology Officer, Fox Corp.
“With the explosion of ChatGPT and OpenAI, we felt it was time to introduce the following set of controls. [Fox’s content] utilized in this space. ”
On August 23, 2023, Fox launched an internal beta of Verify to coincide with the first Republican candidate primary debate on Fox News. Currently, content from Fox News, Fox Sports, Fox Business, and most recently Fox television stations is signed to the Verify content graph, totaling approximately 84,000 pieces of content including both articles and images.
For the Verify project, Fox initially focused on text and images for digital news and sports content, rather than episodic television programming.