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    From venue visualisers to digital avatars: How the metaverse is reshaping the future of hospitality and tourism

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    Piyush Gupta, CEO of VOSMOS

    Have you ever thought that one day you'll be able to check out every aspect of a hotel from your home? The Metaverse makes this possible for today's travelers. This technology trend has a direct impact on engagement models across a variety of industries, including hospitality. Metauniverse offers many opportunities for businesses, ushering in a new era of immersive and unique experiences.

    The global hospitality industry is actively adapting to the new metaverse, with early adopters spearheading innovative digital solutions. Businesses are increasingly adopting disruptive technologies, moving away from early contactless services and automated chatbots for customer service to a transformative shift. As the digital landscape continues to evolve, hospitality companies around the world are investing in developing the virtual realm, poised to further revolutionize the industry.

    Creating an experience
    The concept of the metaverse and its associated virtual experiences have significantly changed the way people view the future of technology and its potential impact on the hospitality and tourism industry. Companies in this industry are therefore keen to explore ways to leverage this platform to create virtual hospitality and tourism experiences, products and services for their customers.

    The rise of the Metaverse is bringing major changes to the hospitality and tourism industry, raising several questions from industry players. For example, how will the Metaverse influence future industry trends? How will the Metaverse influence the decision-making behavior and consumption patterns of hospitality and tourism customers? Venue Visualizer Can this new trend of virtual venue visualizers be a sustainable option for businesses in the long run?

    In addition to these, hotels are also realizing that the Metaverse poses new challenges for virtual guests. Hospitality and tourism, as an industry that primarily thrives on service and physical entertainment of guests, is currently transforming into an experience-based industry. Therefore, hotels must be ready to take on the challenge of making virtual experiences as memorable as physical ones.

    Additionally, hoteliers can benefit from brand positioning on the platform as it provides new possibilities for marketers. A hotel marketer can enhance her email marketing strategy by upselling upgraded rooms to guests. This process can be automated and provides a streamlined user experience with discounts. Additionally, marketers can promote their loyalty programs by highlighting upgrades, package deals, and points within tours. By leveraging the digital arena, businesses can increase customer engagement and drive conversions.

    New options in the digital realm
    The hospitality industry will greatly benefit from the diverse roles that virtual environments can play. By leveraging new technology, hotels can now create virtual replicas of their properties. This development means clients can now look for event planners and alternatives to hotels. In this regard, the digital domain takes the form of a virtual chain that provides an equally great experience in both physical and virtual locations.

    The possibilities of virtual space are vast and limitless. Through venue visualizers, hotels can offer virtual reality tours of their facilities, offer potential guests the opportunity to visit their facilities through avatars during the booking process, or offer virtual rooms to host events. You can For travel planners, this provides an opportunity to showcase destinations in a new dimension and gives travelers the option to explore locations based on their preferences. Additionally, the platform allows hotels to create new avenues for consumers and travelers to compare products.of
    The combination of Metaverse and AI is redefining the hotel and travel industry by delivering enhanced guest experiences and improving operational efficiency.

    mysterious world
    The emergence of this immersive space as a new digital technology has the potential to revolutionize various industries, including hospitality and travel. This innovative technology brings a world of wonder to these fascinating industries. Harnessing the potential of these digital platforms is essential to optimizing your digital business and fostering innovation in the development of products and services. Combining innovative elements to build diverse products is a more effective approach.

    A notable example of Metaverse products in the hospitality industry is Emirates Airlines. The airline aims to introduce an augmented reality experience where passengers can enjoy in-flight hospitality virtually. Meanwhile, Qatar Airways QVerse offers passengers a premium VR experience of his check-in area at Hamad International Airport (HIA). Hilton also uses his Oculus VR technology to train staff.
    Improve your hospitality skills.

    Despite the rise of the metaverse, hospitality professionals need not worry. Physical vacations will not be completely replaced by virtual travel experiences. Vacationers often seek to disconnect from technology and undergo a “digital detox,” allowing them to step away from the digital communications they are bombarded with every day. Tourism and travel will continue to be a rapidly growing industry, but now we have new ways to connect with consumers.Metaverse travel does not replace actual travel, but it can enhance it
    Experiences through virtual tourism.

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