startup look Improving the industry’s outdated infrastructure is definitely welcome in areas such as financial services and healthcare. But why would a company build infrastructure for an industry that seems to have had its heyday and survived it in record time?

That was my question when I saw the news about Futureverse’s recent $54 million Series A round. The startup is a platform of 11 companies, from game studios and entities enabling Web3 payments to blockchain startups providing tools for brands and builders to more easily create content for the metaverse.

something is missing Are we all tired of hearing about the Metaverse against our will? Don’t we realize that people don’t want their social and work lives to be like Second Life?

Aaron McDonald, co-founder and CEO of Futureverse, told TechCrunch+ that some of the loudest voices in the category have made it seem like the metaverse is not his idea, but a thing: virtual worlds, technologies that can create virtual worlds, again It powers many other things.

For McDonald’s, it’s not as similar to how we think about the Internet today as it was when the term was first coined.It is no longer a thing, but rather case Enhance your applications and websites. In line with that philosophy, the Futureverse defines the metaverse as a collection of interoperable applications built on user data.

Fundamentally, Futureverse aims to help build a more inclusive experience where users won’t be aware that it’s running on a blockchain or utilizing NFTs, McDonald said.

One example is the game Futureverse launched with FIFA for the Women’s World Cup. A user guides a team of automated players in an immersive world, unaware of the fact that it runs on Web3 and utilizes NFTs. So for most users, it’s just a game.