HK International Airport’s 25th Anniversary Marked by Immersive Metaverse Experience

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    An immersive metaverse experience celebrating Hong Kong International Airport’s 25th anniversary
    August 27, 2023
    August 27, 2023

    Kelly Cromley

    Hong Kong International Airport (HKIA) is celebrating its 25th anniversary with the unveiling of the HKIA Metaverse, a fascinating virtual exploration of the airport that also offers attendees special perks. HKIA has partnered with his JCDecaux, a prominent outdoor media company, to promote his HKIA Metaverse through a digital advertising campaign scheduled through August 31st.

    Interactive gateway to HKIA:

    The HKIA Metaverse extends the immersive experience to passengers through virtual walkthroughs, allowing them to navigate the complex locations of airport virtual environments. Beyond the virtual tour, attendees will also be able to participate in a treasure hunt game embedded within the Metaverse, with the coveted HKIA Metaverse NFTs (Non-Fungible Tokens) and HK$1,880 (US$240) worth of Samsonite Bucks You get the chance to secure your pack. . The results of this interactive game will be published in his September through JCDecaux’s official social media platforms Facebook and Instagram.

    HKIA’s Honorable Role at Trinity Forum 2023:

    In addition to the launch of the HKIA Metaverse, Hong Kong International Airport has been selected to host Trinity Forum 2023, a prestigious event scheduled to take place on 25th and 26th October. The forum brings together industry leaders and decision makers from the travel retail industry to provide a platform for insightful discussion and strategic collaboration.

    Synergies between airline and airport advertising:

    The fusion of aviation and advertising is evident in the airport environment, where diverse people from all over the world meet. Airports offer a unique opportunity for advertising to engage with an ever-moving, internationally diverse audience. The digitization of airport advertising has ushered in a new era, enabling more accurate and impactful communication strategies.

    Activating Airport Advertising and Moody-Davit Report Initiatives:

    With the airport advertising sector experiencing a strong resurgence, the Moody David report introduces a site line section focused on airport and travel-related out-of-home advertising. This dedicated section is intended to provide comprehensive coverage of the dynamic and evolving airport advertising landscape. Readers are encouraged to post stories about outdoor advertising and communication strategies to further enrich the discourse.

    In conclusion, the introduction of the HKIA Metaverse to mark the 25th anniversary of Hong Kong International Airport represents a revolutionary step forward towards increasing passenger engagement and connectivity. A dynamic blend of virtual exploration, immersive gaming and exclusive benefits underscores HKIA’s commitment to embracing digital advancement. In addition, HKIA’s role as host of Trinity Forum 2023 reinforces its importance as a hub for industry leaders and experts to foster collaboration and innovation within the travel retail industry. As the airport advertising landscape thrives and evolves, the Moody-Davit Reports Site Lines initiative is poised to capture and scale evolving trends and narratives in this important area of ​​communication and engagement.


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