H&M Offers Customized Clothing via AI Integration

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    Clothing brand H&M Group is offering its customers the opportunity to design their own clothing with the help of generative AI and stable diffusion.

    This integration allows customers to create their own outfits with just a text prompt.

    H&M Group Creator Studio

    H&M Group is working with generative AI engine Stable Diffusion to invite customers to design their own clothes.

    Theoretically, creator studio Even the most creatively challenged people can create designs with just written instructions and a few button presses. The finished products can be ordered from his website at Creator Studio, and each custom-designed T-shirt retails for his $11.99 to $13.99.

    Dinesh Nayyar, managing director of Creator Studio, said that now anyone can easily create and purchase custom products.

    “We can remove barriers for people who maybe don’t have the skill set. [Adobe] Illustrator and other design tools to create new and cool content,” Nayar said. fashion business upon Tuesday.

    H&M previously offered print-on-demand services only to corporate customers, working with businesses of all sizes, from large corporations to mom-and-pop stores. Creator Studio combines this on-demand functionality with generative AI.

    Metanews “designs” clothes

    MetaNews plans to test Creator Studio and see its features. Registration on the website only takes a few minutes, and we found the apparel prices to be generally affordable. T-shirts start at $11.99 and hoodies start at $28.99.

    H&M offers customized clothing with AI integration
    H&M offers a variety of customizable clothing (Source: Creator Studio)

    After selecting the type of garment you want, proceed to the design page that hosts the AI ​​plugin on the left side of the screen. Click Generate to continue.

    In the AI ​​interface pop-up, Creator Studio suggests several image styles, from “warm chrome” to “urban scroll” to “synthwave.” As far as I can tell, these style differences aren’t particularly noticeable, but toggling other filters like “Color Theme” and “AI Creative Freedom” allow for additional customization.

    For my first attempt, I created a futuristic cityscape at dusk. Creator Studio allows you to resize images and adjust their placement on clothing. You can also add multiple images for both the front and back of a single garment.

    I like the brightness and colors of the city, so I avoided further image generation and completed the design with the slogan “I like Turtles” in green letters.

    Next, we’ll try something a little different, combining the worlds of animals, pancakes, and fashion.

    H&M offers customized clothing with AI integrationH&M offers customized clothing with AI integration
    T-shirt design (Source: Creator Studio)

    Next, create something related to Bitcoin and cryptocurrencies that defines the cyberpunk aesthetic.

    After experimenting with Creator Studio, I’ve come to the conclusion that this is a pretty interesting toy whose customizability and pricing are impressive, but its limitations are not so impressive.

    H&M offers customized clothing with AI integrationH&M offers customized clothing with AI integration
    Cyberpunk Bitcoin (Source: Creator Studio)

    I quickly became very conscious that all images were square, and font options were minimal. Soon everything starts to look a little similar.

    According to Creator Studio, the fashion industry now has little fear of generative AI.


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