(MENAFN-Asdar Amman) Housing Bank has announced the launch of a virtual bank in the Metaverse, becoming the first bank in the Kingdom to enter this virtual world. He is also one of the pioneering banks in the region to implement this cutting-edge technology. It will be available on his two popular Metaverse platforms: the Decentraland platform and the Spatial platform.
By establishing a presence on Metaverse, Housing Bank is demonstrating its commitment to staying at the forefront of adopting advanced technology, as investing in digital transformation is a key element of its strategy. With this launch, the Bank takes an important step in its technological journey to embed technology in the banking industry and improve customer relationship management.
Through this pioneering initiative, the bank aims to reach a new generation of customers and offer them a unique opportunity to enter the world of the Metaverse. This allows us to discover Jordan’s first virtual bank, which is an important step towards the future and provides the opportunity to experience innovative technology that enables seamless communication and interaction that caters to the aspirations and interests of our customers. To do. This is provided easily and comfortably. Anytime, anywhere.
Additionally, the Housing Bank is collaborating with Innoarea, which specializes in developing virtual reality and augmented reality experiences, to launch in the Metaverse. The company is part of the BMB Group, which is one of the most prominent information and communication technology services and consulting companies in the Middle East.
Housing Bank, which celebrates its 50th anniversary this year, continues to be a role model in the banking industry, making great strides in the areas of technological development and digital services, continuing to lead the way in digital transformation and achieving new important milestones. Furthermore, we offer a number of sophisticated and advanced services that keep up with the rapid changes of the digital age.
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