Mercedes-Benz, the manufacturer of the world’s most sophisticated automobiles and world champion in motorsport, has never been slack when it comes to cutting-edge technology.
However, there is one area of technology that German automakers have been particularly enthusiastic about in recent years. It is virtual reality and augmented reality (VR/AR), sometimes collectively called augmented reality (XR).
The two technologies are closely related, but the difference is that VR puts the user in an entirely computer-generated world, while AR places computer graphics on the wearer’s view of the real world. It is the point of superimposing the
Both have proven popular with automakers for a variety of applications related to marketing, engineering, and customer experience. But Mercedes-Benz has found many innovative ways to make it happen.
Here’s an overview of some of the most interesting applications and how they play a key role in the prestigious automaker’s digital transformation strategy.