The metaverse may already feel like it’s plunged into the valley of disillusionment in Gartner’s hype cycle, but there are plenty of opportunities for businesses to take advantage of virtual environments, Mobile World Congress representatives heard Monday. rice field.
Meta has announced mass layoffs as its Metaverse division is losing billions of dollars, Microsoft is laying off teams working on virtual and mixed reality projects, and multiple companies are closing its bid to acquire Activision Blizzard. face regulatory hurdles. Business and social interactions seem to have stalled.
Consumers, on the other hand, seem unconvinced by the concept, with just 32% of Britons responding to a recent survey saying they would be willing to participate in virtual worlds.
But while the metaverse’s grand plans may not have come to fruition yet, the industrial metaverse is already a reality for many companies, and this presents both opportunities and challenges for technology leaders. It was stated at a conference held in Barcelona.
panel session entitled From the metaverse to the matterverse, how to do it rightfrom Ronnie Vasishta, SVP Telecom at chip maker Nvidia.
“We are already seeing significant productivity gains by enabling immersive experiences within digital twins for highly complex factory and warehouse automation,” said Vasishta.
“BMW is A factory built in the metaverse, the complete digital twin. This allows us to do many scenario planning and productization improvements that we couldn’t do in the real world. Creating a physically accurate environment that allows you to enter and exit a “wormhole” creates all sorts of opportunities. “
Jan Junker, EVP of Solutions Sales and Delivery at TeamViewer, says his organization has growing relevant use cases. “We’re seeing a lot of developments in logistics for picking, manufacturing, quality assurance, and remote support,” he said. “Aftermarket is a big area where the industrial metaverse is deployed today.”
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Standards need to develop quickly if industrial metaverse deployments are to continue to grow, said Alexandra Foster, director of BT’s Division X digital business unit.
“As an industry, we’ve led standards and interoperability,” says Foster. “These should exist across the industry [for the metaverse]Sometimes you want your own environment and avatar, but sometimes you need collaboration.
“If you’re going to collaborate in the metaverse, it’s going to be a pervasive state, and you’ll need operability to move from one state to another. We’re nowhere near that.”
Junker said standard types of data used across platforms will be important. “At the moment, the data is often not in the right format,” he said. “I need data [to be the same] It’s often not there throughout the process. It may be stored in PDF and you will need to redo that data to use it in the industrial metaverse. “
Taimoor Husain, global business manager at Microsoft, added that the metaverse will need a secure way to establish digital identities. Microsoft Metaverse Standards Forum, which seeks to establish such norms, said Husain: These are the security challenges we need to address. “
Despite these challenges, TeamViewer’s Junker says the Metaverse has already achieved great results.
“There are very few applications for full virtual environments,” he said. “Usually it’s a real person doing something in the real world, who needs digital direction, needs to get information, and needs remote expert assistance.
“It’s about giving that person a seamless digital experience so they can focus on what they’re good at. They need to be able to focus on physical objects rather than interacting with digital systems. That digital element has to be automated.”
Technology leaders who want to take advantage of the metaverse should be realistic about what they can achieve, says Juncker. “When we roll out an industrial metaverse project, we don’t shoot for the stars right away,” he explains. “We should think about what the next steps are in terms of connecting staff and ‘things’, not just to reach the ultimate goal of the metaverse, but to get a return on investment. “
He adds: But there are many rewards for investing in today’s industrial metaverse. It may not be what we dreamed of, but many companies are already taking advantage of it. “