MACAU, June 29 – IFTM students with a Bachelor of Science in Hotel Management have collaborated with a consortium of Macau-based high-tech organizations called Sustaincia.org to develop a concept for the application of the Metaverse in the hotel industry. bottom. Entrepreneurship course facilitator Dr. Fernando Lorenzo guides students to find Metaverse or equivalent technology use cases in the hospitality sector around the world to acquire best practices and understand the state of the technology Did.

Technologies such as virtual reality (VR), augmented reality (AR), or mixed reality (MR) in the form of virtual spaces owned and managed by a single brand or company are the most widely used models in the industry. It turns out there is. . However, the true concept of the metaverse has not yet been fully developed and implemented. Its purpose is to create a shared virtual world that people can experience as if they were in the real world, enabling interaction and connecting people, businesses and governments. Empower people to create, own and invest in digital assets. Students will then review various scientific papers related to the use of the Metaverse in order to better understand the region and uncover relevant research findings related to tourism operations, visitor attitudes and behavior. Did.

After initial research, the students proposed a range of concepts and business models for the hotel sector that integrated the metaverse to better meet the needs of tourists and streamline hotel operations. The presentation took place at his H853 Fun Factory at the Lisboeta Hotel with representatives from Sustincia. IFTM recognizes the importance of inspiring the next generation of leaders and is constantly looking for new educational methods to provide more educational opportunities for students while giving back to the local community.