Impartner and Amanda AI team up to automate continuous optimization of paid Google Search Ads

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    Salt Lake City—in-partnertoday announced a partnership with the fastest growing and most award-winning provider of channel management technology. Amanda EyeBeing an Automation as a Service (AAAS) company, Google Ads for Channels Solved. The collaboration is underpinned by Impartner’s nearly 30 years of experience in delivering channel solutions, Google’s market data and systems for optimizing channel campaigns and results, and Amanda AI’s autonomous AI systems. .

    In a turbulent economy, organizations are looking for cost-effective ways to accelerate pipeline growth. For many, that means finding ways to generate more revenue through indirect channels. In a recent report, McKinsey & Company Efficiency “means more effective placement of resources where it matters most,” he wrote, and most companies believe that selling with an active ecosystem of partners is the most effective and efficient way to do so. We recognize that it is the way to market.

    Modern marketers typically spend more than half of their budgets on paid media advertising using platforms like Google Ads and LinkedIn. Impartner’s Google Ads for Channels allows marketers to incorporate an ecosystem of partners into their paid media strategy, increasing lead conversions by 27% and reducing cost per lead by an astounding 75%. can be achieved. Today, with Amanda AI’s powerful engine integration, organizations and their ecosystem partners can automate campaigns to save time and be more cost-effective. The platform constantly tests keywords, ads, bids, audiences and budgets to optimize leads based on those most likely to convert and keep you on track towards your campaign goals.

    “Partnering with Amanda AI has already increased pipeline conversions and tangible results for many Impartner customers,” said Gary Sabin, Impartner’s VP of Products. “In today’s uncertain economy, Impartner is bullish on the huge indirect selling opportunity it believes will generate revenue growth. I can’t wait to.”

    Xerox, among other leading companies, utilizes Google Ads for its channels to centralize and streamline all large partner Google Ads campaigns and landing pages with partners in Europe and the US. The system is designed to incorporate local partner information and geo-targeted customers.It then uses AI tools to track and optimize ad content, click-through rates, and conversions based on real-time actions. . After successfully piloting the program with 11 partners, Xerox has expanded its partner marketing automation program to over 100 premier partners.

    Isabelle Pampelune, SMB Business Development Lead for Xerox’s EMEA Channels Organization, said: “With the help of this solution-based technology from Impartner, our cost per lead has decreased dramatically. We look forward to further optimizing our campaigns with the addition of Amanda AI.”

    The implementation of Amanda AI gives Xerox and companies alike full access to delivering consistent, relevant and compliant messages within campaigns.

    John Lojek, Google Strategic Partnerships said: “As it stands, our partners are growing leads at an impressive rate without the need for additional effort or advertising expertise, proving that the best is yet to come in this new partnership.”

    To learn more about how Impartner helps businesses from small to large honeywell, Qualtrics and velvet In just the first year of usage, channel revenue increased by an average of 32.3% and clicks here.

    About Inpartner

    in-partner is the fastest growing and most award-winning provider of channel management technology. This includes our flagship partner relationship management (PRM) and partner marketing automation solutions. These solutions help businesses around the world manage partner relationships, drive demand through partners, and accelerate revenue and profitability. Indirect Sales Channel. For more information on his Impartner, based in Silicon Slope, Utah’s tech hotbed, visit his website at:


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