IPXdigital IP platform company, formerly known as LINE FRIENDS, has entered into a strategic partnership with web3 technology company Chiru Labs, creators of the popular NFT collections Azuki and BEANZ.

The partnership aims to expand IPX’s global presence by leveraging IPX’s creative capabilities and IP business expertise to develop products and license Chiru Labs’ NFT IP BENZ. is.

Chiru Labs, a company creating a decentralized anime brand at the intersection of art, technology and culture, has achieved the second highest secondary transaction volume ever for an NFT collection with over $1 billion in 2022.

The partnership will allow IPX to showcase its Web3-based collaboration through mashups between digital IPs, including the collaboration between IPX’s LINE FRIENDS character IP and Chiru Labs’ BENZ.

The collaboration is expected to draw a lot of attention in the industry, with both companies hinting at future partnerships with IPs such as Azuki, WADE and OOZ & mates, building on their Web 3 expertise to expand their collaboration.

Logan Cho, Head of Metaverse Business at IPX, is excited to announce an expanded IP business that embraces Web 3 and provides collaboration opportunities for both NFT owners and character IP enthusiasts. said.

Zagabond, Founder and CEO of Chiru Labs, also expressed excitement about working with IPX and emphasized the importance of the Web3 community in developing IP.

The partnership between IPX and Chiru Labs aims to cross the boundaries between online and offline, promising a unique IP business model that combines IPX’s character IP expertise with Chiru Labs’ NFT-based IP influence. increase.

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