Briefly:
- LVMH partners with Epic Games to dig deeper into Web3.
- This luxury fashion brand leverages the expertise of Fortnite creators to bring new immersive experiences to the creative pipeline.
- LVMH will leverage Epic Games’ 3D technology tools to offer virtual fitting rooms, AR, fashion shows and more.
LVMH has announced a strategic partnership with LVMH to bring immersive experiences to the creative pipeline. The luxury fashion brand announced Wednesday that it will leverage Fortnite Creator’s tech stack, which includes 3D avatar software and virtual environments to create virtual fitting rooms and fashion shows.
Based in Paris, France, the company plans to leverage the technology to offer 360 product carousels, augmented reality, creating digital twins, and more.
Epic Games’ 3D creative tools include Unreal Engine, Reality Capture, Twinmotion and MetaHuman. LVHM leverages these tools to bring customers closer to the brand. The company also hopes the team will be able to expand its expertise in order to embed the company in the emerging new digital culture.
LVMH Group Managing Director Toni Veroni commented on the partnership. Said: “Our partnership with Epic Games accelerates our expertise in 3D tools and ecosystems, from the creation of new collections to advertising campaigns to the Maison’s website. We will engage more effectively with younger generations who are very familiar with the law.”
Meanwhile, Bill Clifford, VP of Unreal Engine at Epic Games, commented: We are accelerating the Group’s adoption of Unreal Engine, Reality Capture, TwinMotion and Metahuman technologies, and he is excited to help LVMH’s global brands engage with their customers through immersive digital experiences. increase. ”
While this is the first full collaboration between LVMH and Epic Games, it is not the first time the two companies have partnered. Several LVMH Maisons have already successfully integrated Epic Games’ solutions, a good example being Bvlgari’s ‘Virtual Rome’ Metaverse experience unveiled at Viva Technology 2022.
Other LVMH brands that have successfully implemented Epic Games technology include Livy and Louis Vuitton.
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