Mahindra Lifespace in India introduces innovative Metaverse home buying experience

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    Mahindra Lifespace in India introduces innovative Metaverse home buying experience
    October 27, 2023
    October 27, 2023

    kelly cromley

    Mahindra Lifespace Developers Limited (MLDL) has broken new ground in the real estate industry by unveiling India’s pioneering Metaverse-based home buying experience. This innovative platform will become a reality with the launch of ‘Mahindra Fort Fort’, phase 2 of the ambitious project. The unveiling of this unique platform took place in a spectacular manner through a drone show that ended with the formation of his QR code over Pune, taking the audience into the exciting world of Metaverse.

    grand unveiling ceremony

    The grand launch event was held at the project’s base in Pimpri-Chinchwad and saw over 500 illuminated drones put on a mesmerizing performance. The show featured engaging visuals showcasing key aspects of the project, including Ecotone’s design and home automation capabilities. The climax of the drone spectacle was his creation of a QR code that took the audience on a journey into the Mahindra Citadel Metaverse experience. In this digital realm, prospective buyers can also explore their future homes and customize their interiors.

    Mahindra Lifespace Developer Vision

    Expressing his enthusiasm for this ground-breaking initiative, Amit Kumar Sinha, Managing Director and CEO, Mahindra Lifespace Developers Limited, said: Pune’s dynamic real estate landscape and receptivity to innovation align perfectly with our vision. Our past success in this city reflects the trust and demand for our brand. This immersive and interactive Metaverse experience not only sets a new industry standard, but also provides customers with a unique opportunity to truly imagine their future homes. Experiences like this deserved a grand and glorious unveiling with a drone show and were an important step in integrating technology into the real estate customer experience. We remain committed to pushing the boundaries of innovation and ensuring the best customer experience. ”

    Explore the fortress of Mahindra Fort

    Bastion at Mahindra Citadel is located on a plot of 9.66 acres and is home to 3 BHK and 4 BHK homes. Notably, these homes by Mahindra Citadel have been pre-certified by the Indian Green Building Council (IGBC) and have achieved Gold rating. These incorporate various design and process innovations to increase energy efficiency and promote effective waste management.

    Best location and connectivity

    Located on the Mumbai-Pune Expressway, this development is located in a prime residential area within Pimpri-Chinchwad. Boasting close proximity to the IT hub of Hinjewadi, it is also conveniently located near Sant Tukaram Nagar, Pimpri and PCMC metro stations. Additionally, the surrounding area is home to a variety of facilities, including shopping malls, educational institutions, medical facilities, and an abundance of dining options and entertainment facilities, making the property highly accessible and an attractive lifestyle. Moreover, the area is well-located with various transport links such as Old Mumbai-Pune Expressway, Pune-Dhure-Nashik Expressway, railway stations such as Kasarwadi and Pimpri Railway Stations, Pimpri Chowk Bus Stop and Sant Tukaram Nagar Metro Station. It’s good.


    The introduction of ‘Bastion at Mahindra Citadel’ and its metaverse-based home buying experience marks a major advancement in the real estate industry. Mahindra Lifespace Developers Ltd’s innovative approach demonstrates the company’s commitment to pushing the boundaries of innovation and delivering superior customer experiences. The convergence of technology and real estate promises a unique and immersive way for prospective buyers to envision their future home, setting a new industry standard for the future. The development’s strategic location further enhances its appeal, making it an attractive option for those seeking a vibrant and connected lifestyle in Pune.


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