Amid fears of job losses and a surge in fake images, Adobe has integrated AI into its flagship product, Photoshop. Even policy makers are baffled as tech companies roll out tools that allow users to create fake images, synthetic voices and videos.
In a beta release, Adobe announced Generative Fill, which brings AI capabilities directly into your design workflow.
ALSO READ: China Urges Parents to Report Children’s Use of Encrypted Messaging Apps to Police
The news comes as the company looks to integrate AI into its own creative products, most notably Firefly, a new family creative generation model it introduced in March of this year.
Since launching six weeks ago, Adobe Firefly has become one of the company’s most successful betas, with beta users generating over 100 million assets.
according to venture beat, Firefly is the only AI service that produces commercially viable, professional-quality content, designed to be directly integrated into a creator’s workflow.
In addition to generating images from text prompts, Generative Fill automatically matches the perspective, lighting, and style of images, according to the company, and allows users to add, extend, and remove newly generated content in generative layers. This enables rapid iteration.
Dream bigger dreams with us. ✨ Introducing Generative Fill @Photoshop (Beta) App – A magical new way to create stunning images from simple text prompts. #AdobeFirefly. learn more: https://t.co/9AuYivfduj pic.twitter.com/tq21V4Szpe
— Adobe (@Adobe) May 23, 2023
Maria Yap, VP of Digital Imaging at Adobe, said that by bringing Firefly’s capabilities directly into Photoshop, users who were apprehensive about using generative AI will now be in complete control of their creativity. He said he would simply find it one of the tools in his arsenal.
“Our customers are excited because Firefly is a commercially safe model, uses high-quality images, and ensures there is no piracy in the creation process.”
not everything is rosy
The Generative Fill feature allows Photoshop users to fill images with unwanted elements, such as a long-haired dachshund with long rainbow hair, using text prompts similar to those used in Dall-E and Midjourney. You can add, expand, or remove items that are
Since the announcement of image-generating AI, many artists have expressed concern that the AI is being trained on copyright-based works of art.
Concerns are also mounting that AI tools will fuel misinformation and cause sleepless nights for lawmakers trying to regulate the sector.
Recently, a fake image depicting an explosion near the Pentagon in Washington circulated on social media, sparking a brief stock market decline.
A prime example of the dangers of pay-to-verify systems: This account, which tweeted a (presumably AI-generated) photo of a (fake) article about an explosion at the Pentagon, looks like legitimate Bloomberg News looks like feed. pic.twitter.com/SThErCln0p
— Andy Campbell (@AndyBCampbell) May 22, 2023
Fake image of former President Donald Trump scuffle with the police I caught a virus. This went viral on social media, along with an AI-generated image of the pope in a stylish down jacket.
Overall, the AI sector is booming, and the technology’s ability to mimic reality has raised concerns about how it will be regulated. Additionally, there is growing concern over the use of AI in the art industry, with some artists hailing the technology as an enabler for the industry while others want limits.
Adobe said it hopes to set a standard by using content credentials as markers for images generated using AI.
according to GuardianAdobe has 1,000 members in its Authenticity Initiative and has been making this technology available since 2019.
Olive branch for small business
Adobe has also tried to avoid “abusing” its AI tools by training Firefly on over 100 million images in its library, as well as public domain images whose copyrights have expired. .
The tool is expected to make it easier for small businesses and creative designers to do their own graphic design, according to Chandra, director of Adobe Asia-Pacific digital media strategy, but rather than replace graphic designers outright. , Cinnathumby, which is said to speed up the process.
“The whole idea is, how can we accelerate creatives so that we can create content at scale, accurately and quickly,” he said.
Users welcomed the announcement, calling it “incredible” and “a step forward.”
“Great addition to my hybrid AI workflow!” Said Ingmar.
Other new features in Adobe Photoshop Beta include: About 30 new employees Adjustment Presets – Filters that users can apply to images to achieve a specific look and feel.
There’s also a new Delete Tool, a brush that uses Adobe Teacher AI to quickly remove unwanted objects, potentially saving hours of manual work.