Manufacturers Step into the Industrial Metaverse

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    What exactly is an industrial metaverse? The term sounds like something out of a science fiction movie, but it’s already being used by manufacturers today. Simply put, an industrial metaverse is a collection of technologies that can create immersive virtual or virtual/physical industrial environments.

    The metaverse includes virtual replicas of everything from complete factories to individual components and parts, powered by evolving digital technologies such as AI and cloud computing. As the Metaverse evolves, users will be able to access it from internet-connected devices such as smartphones, laptops, tablets, or using virtual reality headsets.

    According to a new report from the Manufacturing Leadership Council, NAM’s digital transformation arm, and Deloitte, 92% of manufacturing executives say they are experimenting with or implementing at least one metaverse-related use case. On average, executives surveyed say they manage six or more people.

    How is it used? Manufacturers use industrial metaverse technology in four common areas: production, supply chain monitoring, customer service, and talent management.

    • production: Manufacturers are using simulation to evaluate key processes, create virtual prototypes of processes and systems, and create mock factories to optimize factory layout and setup.
    • supply chain: Other manufacturers use Metaverse to track products and raw materials and collaborate with suppliers.
    • customer service: Companies are also creating virtual showrooms and product demonstrations that attendees can visit without leaving their homes or offices.
    • Talent management: Finally, other companies are experimenting with using Metaverse for immersive training, virtual factory tours, and virtual recruiting and onboarding.

    What are the benefits? Executives report that each of these use cases has significant benefits, including cost savings. Respondents also said that Metaverse applications have improved employee attraction and retention.

    • Research shows that immersive customer experiences and virtual aftermarket services such as equipment service and maintenance also lead to increased revenue.

    assignment: Although the industrial metaverse offers many promising benefits, manufacturers are still discovering several challenges, including:

    • The cost of metaverse technology and its required cybersecurity protections is high.
    • There is a lack of employees with the right skills and a steep learning curve for those who need to be trained. and,
    • Digital infrastructure and other resources are inadequate.

    solution: This report suggests that manufacturers can succeed in the metaverse by starting small by building a culture of innovation, establishing leadership support, and investing in a digital technology foundation.

    The last word: Overall, manufacturing executives believe the industrial metaverse will transform their operations. Understanding and learning how to use the metaverse will soon become essential for companies seeking a competitive future.

    Download the full report.Exploring the industrial metaverse,” you can find out more.


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