Meta and BMW Seek to Solve In-Car VR

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    meta and BMW They say they have made breakthroughs in car-based virtual reality projects.

    Both companies announced on Wednesday (May 17) announced The latest in a partnership between the two companies established in 2021 to explore how augmented reality (AR) and virtual reality (VR) can be integrated into smart vehicles.

    “VR headsets are equipped with a large number of sensors, but moving vehicles pose a difficult challenge because: Oculus Insight We use both an inertial motion sensor (IMU) and a camera to accurately estimate the position and movement of the headset,” Mehta said in a news release.

    These modalities are inconsistent in the mobile environment, as cameras observe motion relative to the vehicle interior, whereas IMUs focus on “acceleration and rotational velocity relative to the world.”

    To solve this problem, Meta is working with BMW to incorporate IMU data from BMW car sensor arrays into Meta’s Project Aria research glasses tracking system in real time, allowing the system to calculate the position of the glasses relative to the car. I made it

    “It was a big feat because the tracking system metaquest proUsing the car’s digital twin, we can now pinpoint virtual objects precisely to the car in motion,” said Mehta.

    The company says it wants to continue working with BMW to further exploit the machine recognition capabilities found in modern cars.

    “Hopefully, this technology could revolutionize travel by car, train, plane, etc., unlocking new forms of hands-free communication, entertainment and utility,” said Mehta.

    The announcement comes as companies continue to work on how to incorporate VR and HR into their services.

    As PYMNTS wrote in March, the following companies disney and microsoft offal Scaled down the metaverse project.

    For Disney, it meant the closure of the department responsible for developing the metaverse strategy, while Microsoft shifted its focus from commercial metaverse plans to an “industrial metaverse” strategy.

    Recently, Amazon It announced that it will allow consumers to purchase real-world products from within virtual spaces.

    As PYMNTS reported last week, Amazon Anywhere is “Immersive shopping experiences” that allow shoppers to browse and purchase physical goods from major retailers from within virtual worlds such as video games, augmented reality (AR) and mobile apps.

    The program debuted within Peridot, an augmented reality game from developer Niantic that allows players to control pets powered by artificial intelligence.

    “By working with developers like Niantic, we are able to introduce new and creative ways for our customers to discover related products beyond traditional online storefronts, making them more immersive in and out of virtual worlds. ,” he said. Steve DownerVice President of Consumer Electronics at Amazon.


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