The Metaverse made headlines last year, but Fortnite creator Epic Games has teamed up with Lego to revive interest in the concept, which is said to be superseded by generative AI by 2023. I want to
With the announcement of OpenAI’s chatbot ChatGPT, the focus shifted from the Metaverse to generative AI, with some companies remaining silent about their efforts to develop the Metaverse project, while others said the Metaverse project was over.
However, Epic Games and Lego have announced that they will be developing projects based on the Metaverse, and the concept is expected to return once again.
the metaverse is still alive
Both companies took to the stage during the event Cannes Lions Festival of Creativitywhere they denounced the idea that the Metaverse was outdated.
according to fast companyLego Chief Marketing Officer Julia Goldin and Epic Games President Adam Sussman told the audience that the two companies share a vision of developing Metaverse products that span both the digital and physical worlds. said.
“Everyone talks about generative AI today, so you know the metaverse feels like yesterday,” said Goldin.
“But we want to do something about it, not just talk about it.”
Both companies are resolute in building a platform that appeals to everyone.
“Part of what we wanted to reach in today’s conversation was to share a vision of what the Metaverse is. It’s about this open door that allows you to be part of the metaverse,” mobile platforms and certain gaming devices,” Sussman told Fast Company after the presentation.
“What we really want is to build an ecosystem where everyone can participate,” added Sussman.
Also read: Educators Training the Next Generation of Metaverse Masters
friendly environment for all
Lego and Epic games have created products that primarily appeal to younger generations, but the need to create kid-friendly platforms has also become important. With over 70 million people estimated to have played Fortnite in May alone, he has made room for a safe and secure environment for the whole family, including children.
“The LEGO Group has captivated the imaginations of children and adults through creative play for nearly a century. We are excited about what we can do,” said CEO Tim Sweeney. statement.
However, safety standards come first
The partnership between the two brands brings vast opportunities for the Metaverse, but both brands have one big challenge – maintaining standards. Last November, Nvidia endorsed Universal Scene Description (USD), which allows animators from different studios to use different software and interact effectively.
The company announced that it would use USD for the omniverse because “USD should work as HTML for the metaverse.”
As such, Lego and Epic also agreed to set standards that would make the Metaverse a safe place for families, including children.
In his announcement last Thursday, Goldin emphasized the importance of regulation to guide how children interact with content. This ensures that parents are happy knowing their children are safe and exposed to safe content.
As such, both brands have committed to working with other industry players in developing safety standards, including for VR and AR headsets and mobile operating systems.
“That’s why we’ve been working with the industry to improve safety standards,” she said.
Earlier this year, Meta faced backlash after announcing plans to allow 13- to 17-year-olds to participate in its reality social network Horizon Worlds. The move was met with fierce backlash from concerned public critics of Mark Zuckerberg, who called on the company to drop plans to allow minors to use its platform.
LEGO has already powered the game into the metaverse by employing Epic’s Unreal Engine to design digital twins of over 10,000 LEGO building pieces, allowing the community to build and rebuild structures and play digitally. We make it possible for you to experience the ground.