Meta to roll out paid subscription on Facebook, Instagram | Technology News

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    Meta Verified allows Facebook and Instagram users to pay to have verified accounts.

    Meta is testing a new subscription service, Meta Verified. This will allow Facebook and Instagram users to pay to get verified accounts.

    According to Meta CEO Mark Zuckerberg, testing will begin this week in New Zealand and Australia, with other countries coming soon.

    For $11.99/month on the web and $14.99/month on Apple and Android operating systems, Meta uses government IDs to verify users’ accounts and grant them a blue badge.

    Previously, Meta’s blue badge was free and limited to prominent public figures and corporations.

    “This new feature is designed to increase the reliability and security of our service as a whole,” Zuckerberg wrote in a statement posted to Facebook and Instagram on Sunday.

    Following Australia and New Zealand, Meta Verified will roll out in the US and other countries.

    Subscribers can get a badge that their account has been verified with a government ID, additional protection against impersonation, direct access to customer support, and more visibility, the company said.

    The service is primarily aimed at content creators looking to expand their presence on the platform, adding that adjustments may be made after the testing phase.

    Already verified Facebook and Instagram accounts remain unchanged, the company said, adding that only users over the age of 18 will be allowed to subscribe. This service is not yet available to enterprises.

    It will soon be clear how Zuckerberg plans to price Meta Verified in countries where users can’t afford to pay $12 a month and in cash-based economies where there are fewer ways to fund Meta. I didn’t.

    Last year, Elon Musk’s initial attempt to launch a similar service on Twitter backfired, with a spate of nasty fake accounts that terrified advertisers and cast doubt on the site’s future. It was forced to temporarily suspend its efforts before resuming on muted receptions in December.


    For years, Facebook’s homepage has proudly proclaimed that the site is “free, always free.”

    In 2019, however, the company quietly ditched the slogan. At the time, experts suggested it was because the value of users’ personal data meant the site wasn’t truly free.

    In 2022, Meta will see its advertising revenue decline for the first time since the California-based group went public in 2012.

    The company recently announced that Facebook had reached 2 billion daily users, but between inflation eating up advertiser budgets and stiff competition from apps like TikTok, those users were previously It doesn’t make as much money as it does.

    The company is also struggling with regulatory changes introduced by iPhone maker Apple that limit social networks’ ability to collect data and sell ads.

    Similar factors have led other networks such as Reddit, Snapchat, and Twitter to launch paid plans as well.

    Meta is also under pressure to place big bets in the Metaverse, a virtual reality world that Zuckerberg believes will be the next frontier of online.


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