Facebook’s parent company, Meta, has updated the Facebook logo as part of its “Identification System” changes. The new logo is slightly different from the previous logo, with a darker blue color and a slightly thicker font. This change is part of a broader effort by Meta to rebrand itself and its products for the Metaverse.
New Facebook logo
The new Facebook logo is a darker blue than the previous light blue. The new logo is also a little bolder and easier to read. The changes are subtle but noticeable when compared side-by-side with the old logo. The new logo is part of Meta’s broader effort to update the visual identity of its products.
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Facebook describes the new design as “bolder, more vibrant, and timeless.” In the same post, the company also announced updates to emoji reactions to “evoke more dimension and emotion.” The company also says it will be rolling out a new Dynamics Color series. Light blue, sky blue, navy, dark navy, and blue are applicable.
Facebook fonts have also been updated. The official said that the wordmark and logo of the custom font “Facebook Sans” have been redesigned. This is to create a consistent treatment and improve the readability of Facebook.
The last word
The new Facebook logo is a subtle change from the previous logo, with a darker blue color and a slightly bolder font. The change is part of a broader effort to rebrand the company and its products for the Metaverse, a virtual reality space that Meta believes will be the future of the internet. Reaction to the change has been mixed, but Meta defended the change, saying it is part of a broader effort to update the product’s visual identity for the Metaverse. It’s unclear what the future holds for Facebook’s logo, but the company is likely to continue to make changes to its products and branding to establish itself as a leader in the Metaverse.