Metapolis’ Sandra Helou on how the metaverse is revolutionising industries

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    Please tell me about Metapolis. How do you help companies commercialize the existence of the metaverse?
    Metapolis is the world’s first Metaverse as a Service (MaaS) platform, with a uniquely built Metaverse-focused product line around interoperability, safety and security. This keeps clients from having to worry about all the tech when entering the space.

    Metapolis can be integrated with any third party provider and blockchain layer. In other words, the deployed metaverse is interoperable with one identity and assets held through one interoperable wallet for ownership and use. This also encourages higher engagement as there are no secluded environments that the masses have to become accustomed to, such as downloading new wallets, moving NFTs from world to world, or setting up new avatars.

    The first thing we do is look at the use cases that apply to the Metaverse strategy and business model, and how the Metaverse will become part of ongoing business operations, as well as building and engaging clients, both internal teams and external communities. to cooperate with We move towards the design and aesthetics of the Metaverse and its architecture. Once this is complete, deploy. It is up to the client to go to market when they are ready to start their metaverse presence.

    Learn more about the growth of Web3, Metaverse and Blockchain in the region. Share the latest trends.
    According to various analysts, the Metaverse is currently worth around $40-65 billion and is expected to reach $13 trillion by 2023.

    Looking at the purchasing power and purchasing power seen within the Middle East and the region, we find that adoption of cryptocurrencies is relatively high at 48%, with approximately 26% market penetration for Metaverses and NFTs by owners and users. . Hiring interest is growing thanks to the favorable regulations and funding provided to the innovator and his Web3 business.

    There are 23.5 million gamers in Saudi Arabia who can easily transition to the Metaverse and NFT space with the right use cases and strategies implemented by brands.

    A recent trend that has been mostly discussed concerns AI technology. However, we believe that the IoT, along with wearable technology at the forefront of real-time connectivity and feedback, will be a key pillar for realizing true value and connectivity in the Metaverse by connecting the physical and digital worlds. increase. Industries such as fashion should explore the role of wearable technology and NFC tags for innovation and transparency.

    How is the Metaverse transforming industries in the Middle East? What opportunities does it offer for business?
    The metaverse is currently in the early stages of adoption and undergoing use case testing for transformative impact. There should be more focus on strategic approaches applied and use cases built for brands and industries. The opportunity lies in the ability to localize and build a metaverse that resembles our culture and traditions, localizing content for mass consumer adoption.

    The Metaverse itself is not a stand-alone product, it can present multiple engagement models and experiences, enabling incentives and community building in immersive environments and methods, and thanks to personalization, it is possible for individuals to enjoy their journey through the Metaverse. adapts to the wants and needs of .

    Opportunities also exist in the employment sector, as it will require upskilling of skills to build, innovate and collaborate with local start-ups and experience to adapt to the demands and needs of 3D modelers, developers and others.

    In the creator economy, many individuals have started working with brands and their communities on new reward and incentive focused models, and the creativity we have in this region is being channeled through art NFTs or asset and product design. Migrate to NFTs. metaverse. We have already seen that the Middle East luxury industry has played a major role in the adoption of this technology and has become one of the major drivers of testing and experimentation.

    Is the metaverse ready to meet security challenges? What regulations are needed to make it a safer place?
    There are many layers of security within the metaverse. First, there must be rules and regulations applied and governed by the government regarding data handling and storage, privacy policies, ethics, etc.

    Then there’s the overall security of your platform of choice and how you handle and operate in terms of terms of use, as well as the security of your digital identity and the safety and security of your inner world. For example, Metapolis has applied safety bubbles, rebellion, anti-crime features, and robust reporting mechanisms.

    For avatars, KYC (Know Your Customer) is important to safety in the Metaverse, as one known digital identity is important to prevent grooming, harassment, bullying, and more.

    Read: Metaverse developer LandVault expands to Dubai


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