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    New Electronics – The metaverse – a way of life?

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    Phil Holler says the patent application shows the Metaverse is destined to become a way of life.

    The increasing realism of virtual worlds and the ways we experience them shows how virtual worlds are evolving to become an integral part of our daily lives. But what is driving our interest in living through avatars, and can avatars replace real-world experiences?

    Although the term “Metaverse” has been around since 1992, it is widely believed that the first Metaverse was a video game released in 2003 called Second Life. This is a 3D-generated virtual world that human players can interact with through avatars. yourself in real time.

    Mark Zuckerberg’s Facebook took its first major step toward the metaverse in 2014 when it acquired VR hardware and platform developer Oculus. Since then, several other Metaverse platforms have been launched, including Decentraland, The Sandbox, and Roblox.

    To map the evolution of these digital parallel worlds, Wizards & Rogers analyzes the global Completed analysis of patent application.

    In 2021, the second wave of patent applications began. This is a sign of renewed interest in innovation activities. This seems to have started with the pandemic. The pandemic has seen a surge in the use of digital technology, with people spending more of their work and leisure time online. Developers focused on new functional areas and improving the user experience of virtual worlds.

    According to a study conducted by Withers & Rogers, patent applications related to image processing techniques for applications in the metaverse will account for more than half of all metaverse applications published in 2022, up from just 5% a decade ago. Did. This second spike in his filings coincided with the arrival of more Asian innovators, particularly Beijing Baidu, which had not filed Metaverse-related patent applications until 2022. By midway through, they had emerged as the world’s second-largest filer of Metaverse patent applications. Until 2023.

    It is also clear that innovation activity related to the metaverse is rapidly accelerating. The number of patent family applications recorded worldwide in 2022 was 10 times higher than in 2020 and four times higher than in 2021.

    A patent application (WO2023128305) filed by Zigbang and published in 2023 indicates that it is focused on improving the user experience within the metaverse by replicating real-world interactions. Create more realistic office-based group chats within the Metaverse by matching user image data to a Metaverse-based office environment. Inventors have sought to create a graphical experience within the Metaverse that allows users to virtually recreate some of the benefits of in-person meetings.

    The interlocking networks of today’s digital world provide a multifunctional social environment in which users can move seamlessly using a variety of traditional user devices as well as virtual reality and augmented reality devices. By wearing the headset, users can visit trade shows, attend events, and enter virtual stores. You can order real-world goods and have them delivered to your door, or buy non-fungible tokens (NFTs) and other digital assets for use in the Metaverse.

    As more organizations choose to enter the metaverse all the time, new potential applications are emerging. Some brands are conducting early-stage experiments with the aim of selling their products in the Metaverse. For example, Japanese automaker Nissan recently launched a “demonstration experiment” encouraging consumers to test drive cars on a digital VR platform. Some universities are now offering students the option to participate in immersive courses in the Metaverse with other students.

    More medical applications may emerge in the future. For example, patients can be invited to telemedicine consultations with the best consultants, regardless of where they live. Alternatively, you can participate in group sessions with patients with the same or similar health conditions to learn more about self-care and ways to improve your quality of life.

    As opportunities to commercialize the metaverse increase, the nature of innovation activities is changing to focus on brand protection. For example, a recently issued patent for US-based Roblox is designed to help commercial entities detect counterfeit virtual 3D objects. The technology described in this patent can find 2D views of the same or similar objects and compare them with real virtual 3D objects. Once a counterfeit product is identified, brand owners can ask the appropriate platform to remove the infringing product.

    With the emphasis on innovation in the Metaverse, we are likely to see more companies and individuals choose to enter one of the virtual worlds in the coming years, even if just out of curiosity. For businesses, the commercial opportunity is not yet fully realized, but for us, living in a parallel digital world could be a life-enriching experience.

    Author details: Phil Horler is a partner and patent attorney at European intellectual property firm Withers & Rogers.

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