New in the Beauty Metaverse

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    L’Oreal Professional: L’Oréal Professionnel, with the help of its metaverse agency OK C’EST COOL, “transcends the constraints of reality to bring brands and their communities to the underwater world.” Roblox, Ready Player Me, ZEPETO Available in Avatar, this collection was designed by hair designer Charlie Le Mindu and created by 3D artist Evan Rochette. Inspired by marine ecosystems, looks range from cotton candy and pink seashell-inspired updos to free-flowing locks with green seaweed that stretches long enough to wrap around the character’s body. The collection comes after L’Oreal debuted in the Metaverse through his Avatar platform Ready Player Me, offering Maybelline New York makeup for his look and L’Oreal Professional hairstyles, which Avatar can now wear throughout the Metaverse. , allowing for more diversity in terms of race and gender. . “Gaming and Web3 offer new opportunities for CGI artists, consumers and hairstyles, but addressing the theme of hair inclusivity in these virtual worlds remains a challenge. It is our responsibility to provide endless hair look opportunities in the virtual world,” said Anne Machet, L’Oréal Professionnel International Brand Manager.

    nurse: In honor of National Orgasm Day on July 31st, NARS has released a collection of NFTs inspired by popular orgasm shades. The NFT was created by five female identifying artists: Dr. Alex Box, Serwa Attafaa, Nina “Ninosense” Hawkins, Clara Baku, and Damara Ingles. They ranged from a digital image of an augmented reality (AR) woman adorned with flowers to an open mouth piece with an ocean inside. All were heavily decorated in shades of pink to show the popular shades. Each of the artist’s works was auctioned as a single edition of Ethereum his artwork through the SuperRare platform, with all proceeds and royalties donated to fund the creator’s career growth. Those who purchase an NFT will not only receive the digital artwork, but will also receive an Infinite Objects frame (a physical frame that allows the art to be displayed on a real wall), the complete NARS Orgasm collection, and a 45-minute one-on. I was. – 1 Consultation with NARS Global Makeup Artist Jenny Smith. “The emergence of Web3 and digital collectibles has ushered in a new era of artistic creation and self-expression,” said Gabriel Archambault, Executive Director of Global Digital Innovation and Media at NARS. “We are excited to leverage our platform to expand the work of the next generation of creators.”


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