Legendary 90s rapper The Notorious BIG recently signed a cryptocurrency collaboration with Metaverse platform The Sandbox. The partnership is between the late rapper's label, Warner Music Group, his estate, and the Metaverse platform.
90s rap royalty in the digital realm
The announcement states that in addition to the BIG Sandbox experience, a new NFT avatar collection and updates to Warner Music Group's social hub will be released. Additionally, Warner Music Group's Social His hub also provides an enhanced space for enthusiasts to dig deeper into the rapper's accomplishments.
Inspired by the essence of Brooklyn, The Sandbox introduces a “Breaking' BIG” experience. This collaboration offers players the opportunity to meet the iconic rapper's avatar in his vibrant, arcade-style 2D world. Participants will navigate various quests and engage in tasks that reflect the essence of BIG's heritage. He can also contribute to the virtual Brooklyn community and face off against his BIG former rivals in the digital realm, helping the hip-hop legend achieve even greater success.
It's no exaggeration to say that Notorious BIG represents the quintessential 90s style. Biggie's music and retro side-scrolling integration of his gaming concepts into his Web3 platform nicely represents this aspect of his world.
Celebrities like Steve Aoki, Snoop Dogg, Paris Hilton, Deadmau5, Elvis Presley, and now Notorious B.I.G. are all creating experiences and contributing their likenesses to voxel-style games.
The Sandbox has also started working with big brands like McDonald's and Gucci, while Warner Music is pushing for blockchain integration this year. In addition to planning branded character skins in Ready Player Me, Warner is working with Polygon Labs to introduce a blockchain music accelerator.
Learn more about Notorious BIG
Christopher George LaTorre Wallace is an American rapper, better known by his stage name Notorious Big, Biggie Smalls, or simply Biggie. Many consider him one of the greatest rappers of all time. His roots are in East Coast hip hop, especially his gangsta rap. Wallace gained a reputation for delivering lyrics in a unique, carefree style that contrasted with the often depressing subject matter.
Sandboxes are collections of digital experiences that are personally designed and modified by landowners. The sandbox ecosystem is still rapidly expanding. They currently have the status of hosting one or more play-and-earn events on an ongoing basis. Over the years, The Sandbox has formed over 700 of his partnerships, many of which are used to create original His Sandbox experiences. Among them are many famous brands such as Warner Music, Snoop Dogg, and Atari.