India’s leading food brand Nutralight recently made history at Nutraverse, the world’s first culinary show to be held in Metaverse. This epic event was hosted by the digital avatar of Sanjeev Kapoor, a renowned celebrity chef from India. Thousands of consumers attended the event, which saw the chef’s digital avatar cook three of his healthy and delicious recipes with Neutralite products. Attendees will have an immersive virtual reality experience where they can create an avatar, interact with other attendees, participate in fun activities and games, and click selfies with the celebrity chef’s digital avatar. provided. The World Record Coalition has accredited the event as the world’s first cooking show on the Metaverse.
This live event also served as the grand finale for our recipe contest campaign. The Recipe Contest campaign invited home cooks from around the world to showcase their culinary skills and win prizes. The contest, which began on April 23rd, had participants submit their own recipes in three categories. The contest winner was announced by Chef Sanjeev Kapoor’s digital avatar at the Grand Finale event.
The campaign was made possible through an integrated media mix ranging from outdoor hoarding, partnerships with specialty food and mom communities, activity on WhatsApp and partnerships with relevant KOLs. Achieved over 15 million reach and over 25 million impressions.
Commenting on the same, Chef Sanjeev Kapoor said: “We are thrilled to host Nutraverse, the world’s first culinary festival on the Metaverse. A novel concept brings together the power of technology, the love of food, and a never-before-seen virtual culinary experience. We were able to connect, and I am delighted to be a part of this platform that is discovering the best talent for home cooks across the country.”
Zydus Wellness CEO Tarun Arora said: said, “Innovation is a core value of Nutralight and we strive to provide consumers with an enjoyable experience through such efforts. Conceptualized with the aim of providing them with an ever-changing experience, they are always looking for variety, not only in recipes, but also in the types of content available. We are delighted to see the participation and engagement on this platform and it only encourages us to continue building such experiences for our audience.”
The campaign was conceptualized and executed by Tonic Worldwide, a leading digital-first general distributor. Unmisha Bhatt, Co-Founder and Chief Strategy Officer, Tonic Worldwide“As brand managers of Nutralight, we have always strived to bring innovations that are digital firsts. Talking Box, a few years ago, Nutraverse offered a vivid immersion to a target audience who not only wanted to break the routine monotony of regular recipes and cooking, but also wanted a variety of experiences they could show off to themselves. Nutraverse is a case study of how brands can truly leverage Web 3.0 by integrating the entire funnel from immersive brand experiences to e-commerce integration.”
For more information on Nutraverse and the competition, please visit: www.nutraverse.co.in
